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Introduction

The purpose of this paper is to show Great Day Fitness Tracking how business intelligence and big data can be beneficial to the company. The paper will discuss using information systems and applications that can aid Karen in decision making and marketing. By the end of this paper Karen will have a better understanding of how these systems can help her business be more competitive.

Business Intelligence Benefits

Business intelligence can be defined as a decision support system or DSS that combines data gathering, data storage and knowledge management to help a company with its decision-making process. (Negash & Gray, 2020). Business intelligece can offer a company fast and accurate reporting, better data quality, better business insights, the ablity to identify market trends and most of all increase revenue. This will allow Greater Day Fitness Tracking to be more competitive in their market. This is done using Big Data Analytics to use data to identify opportunities by reducing costs, faster decision making and helping with deciding on new products and services based on customer demand.

Tools used in Big Data

There are several types of technology the are used in Big Data. In this section some examples are provided. Machine learning involves artificial intellignence or AI that trains a machine on how to learn, allowing for faster more accurate results. Data mining helps a business analyze large amounts of data and discover patterns. Using data mining allows a company to quickly move through large amounts of data and use only relevant information. Predective analysis uses data, algorthims and machine learning techinques to identify future outcomes based on historical data. This allows a company to have more confidence that they are making the best possible decisions. Some of the applications include fraud detection, risk, operations and marketing. (SAS, 2020). There are many more but these are a few that are relevant to Greater Day Fitness Tracking.

Conclusion

This paper has given some insight into what business intelligence is and how it work as well as some tools used in both, but the question is still how can it help Greater Day Fitness Tracking? The answer is by utilzing these sytems it will allow the company to better track sales leads, provided better customer and continue to innovate new products based on customer demand. As the company begins to grow its customer base, this system will allow the company to keep track of customer data and use this data to ahead of the competion by using the reports gentreated to provide better customer service. Customer’s that know a company can not only sell them a product but has the ablity to stand behind that prodcut after the sale and address any issues that may come up will be more inclined to continue to use the compaines products. Once these customer trust the company, they are more likely to refer more customers allowing the company to continue to grow.

References

Negash, S., & Gray, P. (2020). Handbook on Decision Support Systems. Retrieved from link.springer.com: https://link.springer.com/chapter/10.1007/978-3-540-48716-6_9#citeas

SAS. (2020, October 25th). Retrieved from SAS.com: https://www.sas.com/en_us/insights/analytics/big-data-analytics.html#:~:text=Big%20data%20analytics%20helps%20organizations,higher%20profits%20and%20happier%20customers.