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Transaction Processing Systems, Customer Relationship Management

and Supply Chain Management

Anthony J Wolf

CIS/568

Ezam Mohammed

May 3, 2020

Introduction

This paper will discuss benefits of using a Transaction Processing System, a Customer Relationship Management System, Supply Chain Management, and areas where information systems can be beneficial for Great Day Fitness Tracking.

Table of Systems

The table below will discuss some of the features and benefits of the systems described above. These systems will benefit Greater Day Fitness Tracking by giving the company the ability to have sales data and customer history all in one place for the entire company. (Mehta, 2016)

Supply Chain Management Systems	Transaction Processing Systems	Customer Relationship Management Systems
Better collaboration by making it easier to share information.	Batch processing uses data collection and batch grouping. This was used when information technology was not available.	CRM systems help a business to understand their customers better by providing customer sales, complaint and contract history.
Improved quality control by providing on time delivery and time for complaint resolution	Real time processing uses instant data processing to provide swift transaction verification.	CRMs offer lead management, allowing a company to turn cold leads into customers.
Better efficiency rates by offering real time data.	Improves customer service and satisfaction	CRM systems allow a company to track customer issues, allowing the business to contact the customer and address their issue which can lead to improved customer retention.
Reduced overhead costs by keeping less low moving inventory and higher moving inventory.	Ability to used anywhere to provide and is designed to be user friendly.	CRM systems can provide and easier way for team members to collaborate and input customer data for future reference.
Improved risk mitigation by allowing a company to be proactive rather than reactive. (6 River Systems, 2020)	Versatility encourages the use of online payment system and allows customer to have confidence during transactions. (Tech Funnel, 2020)	CRM systems can provide sales data, allowing the business to track customer data and use this to boost sales. (Rowe, 2020)

Conclusion

There are many benefits to adding each of the systems above to business. The table above goes over a few of these. For Greater Day Fitness Tracking they could use the SCM system for keeping track of their inventory and have the ability track this inventory. The TPS system would be the most beneficial for this company because it will track the customer transactions and provide a way the company to take, process and secure online payments. The CRM system would allow the company to keep track of customer data and provide a ticketing system to address any customer issues. All of these systems together will allow the company to provide the customer with a great experience when doing business which will keep customer coming back and potentially attract new customers.

References 6 River Systems. (2020, October 18th). Retrieved from 6river.com: https://6river.com/8-key-benefits-of-effective-supply-chain-management/ Mehta, A. (2016, May 3rd). BI, SCM, CRM and ERP in a Nutshell and their Relationship. Retrieved from Medium.com: https://medium.com/@metankit/bi-scm-crm-and-erp-in-a-nutshell-and-their-relationship-32630230cde9 Rowe, A. (2020, September 20th). Tech.co. Retrieved from Tech.co.com: https://tech.co/crm-software/top-8-benefits-of-crm-software Tech Funnel. (2020, March 3rd). Retrieved from Tech Funnel.com: 2020