Database Marketing Strategy

Sheet: Chapter 7 - Small Sample

Customer_Name

Entry_Date

Total_Paid

Total_Prom

Order

Abraham

Brown

Collins

Davis

Erikson

Franks

Green

Hall

Irwin

Jackson

Kaiser

Lewis

McManus

Nottingham

Oslo

Pratt

Quaker

Richmond

Stevenson

Thompson

Underwood

Vickers

Wiley

Xavier

Young

Zorrow

This data set represents only a portion of the 10,000 sample that ACME mailed to test a new book club.

The legend for each data element is as follows:

* Entry_Date = date the customer entered onto the customer file.

* Total_Paid = the total number of products each customer has paid for since coming on file.

* Total_Prom =A5 the total number of promotions that each customer has been sent by ACME.

* Order = the customers response to the test book club offer (1=joined the club, 0=silent)