Paper on Product and Service Innovation & Structure and Scope of Operations
Chapter 4
Niccole Hyatt, PhD
Key Questions
What is product and service innovation?
What is the strategic role of product and service innovation?
What are the stages of product and service innovation?
What are the benefits of interactive product and service innovation?
Figure 4.2 The relationship between creativity, innovation and design
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Decisions taken during the design of a product or service will have an impact on the decisions taken during the design of the process which produces those products or services and vice versa.
Products, services and the processes which produce them all have to be designed.
The product and service design innovation activity as a process
Figure 4.5 The design activity is itself a process
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Figure 4.7 The stages of product/service design innovation
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Concept generation…
Ideas from customers formally through marketing activities.
Listening to customers – on a day-to-day basis.
Ideas from competitor activity – For example, reverse engineering.
Ideas from staff – Especially those who meet customers every day.
Ideas from research and development.
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Figure 4.12 Sorting out problems early saves greater disruption later in the design activity
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Questions?
Niccole Hyatt, PhD