Enterprsie Risk Management
ITS 835 Chapter 3
ERM at Mars, Incorporated: ERM for Strategy and Operations
Enterprise Risk Management
Dr. Les Stovall
Introduction
• Mars’ ERM history • Phase 1 – Crash and Burn • Phase 2 - Success
• Global rollout • Reporting • Operating workshops
• Technology • Aggregation • Template evolution
• Conclusion
Mars’ ERM History
• Mars, Incorporated • Privately held -> migration to non-family management
• Decentralized management
• Leadership had legacy commitment to risk management • ERM was viewed as an evolution
• COSO versus bespoke approach • COSO – Committee of Sponsoring Organizations structure • Bespoke approach won
• Phase 1 • Failed due to being impractical and overly complex
• Phase 2 • Simpler and targeted
Planning Workshops
• Desire to align senior management goals with ERM • Started with simple template
• Operating plan initiative sheet • Objective • Score • Risk column • Risk treatment column
• Management team met to define and rank • Risks • Risk treatments
• Changed label from “mitigations”
Global Rollout
• Used lessons learned from pilot • Each unit has specific nuances • Interviewing GM and CFO together saved subsequent
interview time
• Workshops helped to identify • Gaps in risk management readiness
• High-risk initiatives
• Ongoing activities with unexpected high risk
Reporting
• Color-coding adds • Urgency
• Clarity
• Groups are defined • Clusters
• Score represents • Confidence of meeting
goals
Reporting, cont’d.
Reporting, cont’d.
Reporting, cont’d.
Operating Workshops
• Several ongoing changes • Technology
• Early-on, process was technology agnostic
• Word -> Excel
• Excel -> purpose-built software
• ERM supports aggregation • More complete view of organizational impact of risk
• Continual template evolution • Added risk treatment owners and due dates
Summary
• Mars received an award for their ERM • Corporate Executive Boards’ “Force of Ideas Award” for ERM
• Key factors for ERM success • Alignment with Mars’ principles
• Focus on meeting objectives • Operational
• Strategic
• Flexible
• Realistic