Initian Team Planning Report
Managing Demographic and Cultural Diversity
Chapter 2
Managing Demographic and Cultural Diversity
Learning Objectives
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Understand what constitutes diversity
Explain the benefits of managing diversity
Describe challenges of managing a workforce with diverse demographics
Describe the challenges of managing a multicultural workforce
Understand diversity and ethics
Understand cross-cultural issues regarding diversity
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Subaru Podcast & Recent Nike Campaign
https://www.npr.org/sections/money/2018/09/05/644984060/episode-729-when-subaru-came-out
Nike Ad Campaign with Colin Kaepernick
https://www.nytimes.com/2018/09/26/sports/nike-colin-kaepernick.html
What is Diversity?
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Diversity is the way in which people are similar or different from each other.
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Benefits of Diversity
Higher creativity in decision making
Better understanding and service of customers
More satisfied workforce
Higher stock prices
Lower litigation expense
Higher company performance
Challenges of Diversity
The similarity-attraction phenomenon is the tendency to be more attracted to individuals who are similar to us.
Challenges of Diversity
Deep level diversity
Values
Attitudes
Beliefs
Surface level diversity
Gender
Race
Age
Physical Abilities
Challenges of Diversity
A faultline is an attribute along which a group is split into subgroups.
Asian Female
Asian Female
Asian Female
Caucasian Male
Caucasian Male
Caucasian Male
Asian Male Caucasian Female
Asian Female Caucasian Male
Asian Female Caucasian Male
Challenges of Diversity
Stereotypes are generalizations about a particular group of people.
| Men | Women |
| Assertive | Relationship oriented |
| Active | Passive |
Carlsberg commercial using a stereotype example
https://www.youtube.com/watch?v=RS3iB47nQ6E
Specific Diversity Issues
Gender Diversity
Earnings Gap
Glass Ceiling
Race Diversity
Age Diversity
Religious Diversity
Employees with Disabilities
Sexual Orientation Diversity
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Discussion
What does it mean for a company to manage diversity effectively? How would you know if a company is doing a good job managing diversity?
What are the benefits of effective diversity management?
How can organizations deal with the “similarity-attraction” phenomenon? Left unchecked, what are the problems this tendency can cause?
Managing Cultural Diversity
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Build a culture of respecting diversity
Make managers accountable for diversity
Diversity Training Programs
Review Recruitment Practices
Affirmative Action Programs
Diverse Organization
Cultural Diversity
Culture refers to values, beliefs, and customs that exist in a society.
© 2010 Jupiterimages Corporation
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Individualism-Collectivism
| Individualism Cultures in which people define themselves as individuals and form looser ties with their groups. | Collectivism Cultures where people have stronger bonds to their groups and group membership forms their self identity. |
| USA Australia UK Canada Hungary | Guatemala Ecuador Indonesia Pakistan China |
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Power Distance
| Low Power Distance A society that views an unequal distribution of power as relatively unacceptable. | High Power Distance A society that views an unequal distribution of power as relatively acceptable. |
| Austria Denmark Israel Ireland New Zealand | Malaysia Slovakia Philippines Russia Mexico |
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Uncertainty Avoidance
| Low Uncertainty Avoidance Cultures where individuals are comfortable in unpredictable situations and have a high tolerance for ambiguity. | High Uncertainty Avoidance Cultures where individuals prefer predictable situations and have a low tolerance for ambiguity. |
| Denmark Jamaica Singapore China Sweden | Belgium El Salvador Greece Guatemala Portugal |
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Aggressive-Nurturing (Masculinity-Femininity)
| Masculinity Cultures where individuals value achievement, competitiveness, as well as acquisition of money and other material objects. | Femininity Cultures where individuals value maintaining good relationships, quality of life, and caring for the weak. |
| Slovakia Japan Hungary Austria Venezuela | Norway Netherlands Sweden Costa Rica Chile |
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Discussion
Reflect on a time when you went to a different country or interacted with someone from a different culture. How did the cultural differences influence your interaction?
Imagine that you will be sent to live in a foreign country different from your own in a month. What are the types of preparations you would benefit from doing?
How would you overcome culture and race related biases?
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Starbucks anti-bias training
https://www.ctvnews.ca/video?clipId=1404931