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Strategic Performance Measurement

Chapter 12

Managerial Accounting

Seventeenth edition

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The Balanced Scorecard – From Strategy to Performance Measures

Financial

Has our financial performance improved?

Customer

Do customers recognize that we are delivering more value?

Internal Business Processes

Have we improved key business processes so that we can deliver more value to customers?

Learning and Growth

Are we maintaining our ability to change and improve?

Performance Measures

What are our financial goals?

What customers do we want to serve and how are we going to win and retain them?

What internal busi- ness processes are critical to providing value to customers?

Vision and Strategy

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Learning Objective 1

Identify examples of performance measures that are appropriate for each of the four balanced scorecard categories

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The Balanced Scorecard

Management translates its strategy into performance measures that employees understand and influence.

Customer

Learning and growth

Internal business processes

Financial

Performance measures

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Learning and Growth Performance Measures

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Internal Business Process Measures

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Customer Measures

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Financial Measures

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The Balanced Scorecard – Financial v. Nonfinancial Measures

The balanced scorecard framework rejects the notion that improving process-oriented measures automatically leads to financial success

Including a financial perspective serves the purpose of holding organizations accountable for translating improvements in nonfinancial performance to “bottom-line” results

If favorable trends in a company's learning and growth, internal business processes, and customer measures do no translate to financial results, the balanced scorecard is designed to force the organization to re-examine its strategy for differentiating itself from competitors.

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Learning Objective 2

Identify the four types of quality costs and use them to create a quality cost report.

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Quality of Conformance

When the overwhelming majority of products produced conform to design specifications and are free from defects.

Costs incurred to prevent defects or that result from defects in products are known as quality costs. Many companies are working hard to reduce their quality costs.

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Prevention and Appraisal Costs

Prevention Costs

Support activities whose purpose is to reduce the number of defects

Appraisal Costs

Incurred to identify defective products before the products are shipped to customers

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Internal and External Failure Costs

Internal Failure Costs

Incurred as a result of identifying defects before they are shipped

External Failure Costs

Incurred as a result of defective products being delivered to customers

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Examples of Quality Costs

Prevention Costs

Quality training

Quality circles

Statistical process

control activities

Appraisal Costs

Testing and inspecting

incoming materials

Final product testing

Depreciation of testing

equipment

Internal Failure Costs

Scrap

Spoilage

Rework

External Failure Costs

Cost of field servicing and

handling complaints

Warranty repairs

Lost sales

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Quality Cost Reports

Quality cost reports provide an estimate of the financial consequences of the company’s current defect rate.

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Uses of Quality Cost Information

Help managers see the financial significance of defects.

Help managers identify the relative importance of the quality problems.

Help managers see whether their quality costs are poorly distributed.

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Limitations of Quality Cost Information

Simply measuring and reporting quality cost problems does not solve quality problems.

Results usually lag behind quality improvement programs.

The most important quality cost, lost sales, is often omitted from quality cost reports.

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Learning Objective 3

Understand how to calculate throughput (manufacturing cycle) time, delivery cycle time, manufacturing cycle efficiency (MCE), and overall equipment effectiveness (OEE)

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Process time is the only value-added time.

Operating Performance Measures – Part 1

Wait Time

Process Time + Inspection Time + Move Time + Queue Time

Delivery Cycle Time

Order Received

Production Started

Goods Shipped

Throughput Time

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Manufacturing

Cycle

Efficiency

Value-added time Manufacturing cycle time

=

Operating Performance Measures – Part 2

Wait Time

Process Time + Inspection Time + Move Time + Queue Time

Delivery Cycle Time

Order Received

Production Started

Goods Shipped

Throughput Time

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Operating Performance Measures – Part 3

Overall Equipment Effectiveness (OEE)

Measures the productivity of a piece of equipment in terms of three dimensions—utilization, efficiency, and quality.

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Quick Check 6

A TQM team at Narton Corp has recorded the following average times for production:

Wait 3.0 days Move 0.5 days

Inspection 0.4 days Queue 9.3 days

Process 0.2 days

What is the throughput time?

a. 10.4 days.

b. 0.2 days.

c. 4.1 days.

d. 13.4 days.

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Quick Check 6a

A TQM team at Narton Corp has recorded the following average times for production:

Wait 3.0 days Move 0.5 days

Inspection 0.4 days Queue 9.3 days

Process 0.2 days

What is the throughput time?

a. 10.4 days.

b. 0.2 days.

c. 4.1 days.

d. 13.4 days.

Throughput time = Process + Inspection + Move + Queue

= 0.2 days + 0.4 days + 0.5 days + 9.3 days

= 10.4 days

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Quick Check 7

A TQM team at Narton Corp has recorded the following average times for production:

Wait 3.0 days Move 0.5 days

Inspection 0.4 days Queue 9.3 days

Process 0.2 days

What is the delivery cycle time (DCT)?

a. 0.5 days.

b. 0.7 days.

c. 13.4 days.

d. 10.4 days.

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Quick Check 7a

A TQM team at Narton Corp has recorded the following average times for production:

Wait 3.0 days Move 0.5 days

Inspection 0.4 days Queue 9.3 days

Process 0.2 days

What is the delivery cycle time (DCT)?

a. 0.5 days.

b. 0.7 days.

c. 13.4 days.

d. 10.4 days.

DCT = Wait time + Throughput time

= 3.0 days + 10.4 days

= 13.4 days

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Quick Check 8

A TQM team at Narton Corp has recorded the following average times for production:

Wait 3.0 days Move 0.5 days

Inspection 0.4 days Queue 9.3 days

Process 0.2 days

What is the Manufacturing Cycle Efficiency (MCE)?

a. 50.0%.

b. 1.9%.

c. 52.0%.

d. 5.1%.

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Quick Check 8a

A TQM team at Narton Corp has recorded the following average times for production:

Wait 3.0 days Move 0.5 days

Inspection 0.4 days Queue 9.3 days

Process 0.2 days

What is the Manufacturing Cycle Efficiency (MCE)?

a. 50.0%.

b. 1.9%.

c. 52.0%.

d. 5.1%.

MCE = Value-added time ÷ Throughput time

= Process time ÷ Throughput time

= 0.2 days ÷ 10.4 days

= 1.9%

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Quick Check 9

Narton Corp has provided the following information for a machine whose limited capacity is prohibiting the company from producing and selling additional units:

Actual run time this week 4,550   minutes

Machine time available/week 6,500   minutes

Actual run time this week     3.8 units per minute

Ideal run rate 6,500   minutes

Defect-free output this week 16,000 units

Total output this week (including defects) 17,290 units

What is the machine’s OEE?

a. 50.3

b. .615

c. .984

d. 1.7

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Quick Check 9a

Narton Corp has provided the following information for a machine whose limited capacity is prohibiting the company from producing and selling additional units:

Actual run time this week 4,550   minutes

Machine time available/week 6,500   minutes

Actual run time this week     3.8 units per minute

Ideal run rate 6,500   minutes

Defect-free output this week 16,000 units

Total output this week (including defects) 17,290 units

What is the machine’s OEE?

a. 50.3

b. .615

c. .984

d. 1.7

Utilization rate: .70 (4,550 minutes ÷ 6,500 minutes)

Efficiency rate: .95 (3.8 units per minute ÷ 4 units per minute)

Quality rate: .925 (16,000 units ÷ 17,290 units)

OEE: .615 ( .70 × .95 × .925)

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Learning Objective 4

Understand how to construct and use a balanced scorecard.

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Selecting Balanced Scorecard Measures

The four categories of a balanced scorecard are interrelated to one another.

A company’s employees need to continuously learn and grow in order to improve internal business processes

Improving business processes is necessary to improve customer satisfaction

Improving customer satisfaction is necessary to improve financial results. 

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The Balanced Scorecard – Jaguar Example

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The Balanced Scorecard – Jaguar Example – Part 2

In essence, the balanced scorecard lays out a theory of how the company can take concrete actions to attain its desired outcomes (financial, in this case)

Jaguar’s strategy seems plausible, but it should be regarded as only a theory.

One of the advantages of the balanced scorecard is that it continually tests the theories underlying management’s strategy

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Tying Compensation to the Balanced Scorecard

Incentive compensation should be linked to balanced scorecard performance measures

Managers must be confident that the performance measures are reliable, sensible, understood by those who are being evaluated, and not easily manipulated.

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Corporate Social Responsibility Performance Measures

Many of the world’s largest companies prepare corporate social responsibility performance reports (also called sustainability reports) that are shared with their external stakeholders.

The Global Reporting Initiative (GRI) is a leading organization in the field of social and environmental performance measurement

Corporate social responsibility (CSR) is a concept whereby organizations consider the needs of all stakeholders when making decisions beyond those that produce financial results to satisfy stockholders

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Corporate Social Responsibility and the Balanced Scorecard

The balanced scorecard provides a useful framework for organizing and managing the types of social and environmental performance measures that companies often include in their sustainability reports.

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Corporate Social Responsibility and the Balanced Scorecard – Part 2

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End of Chapter 12

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Amount Percent* Amount Percent* Prevention costs:

Systems development 400,000$ 0.80% 270,000$ 0.54% Quality training 210,000 0.42% 130,000 0.26% Supervision of prevention activities 70,000 0.14% 40,000 0.08% Quality improvement 320,000 0.64% 210,000 0.42%

Total prevention cost 1,000,000 2.00% 650,000 1.30%

Appraisal costs: Inspection 600,000 1.20% 560,000 1.12% Reliability testing 580,000 1.16% 420,000 0.84% Supervision of testing and inspection 120,000 0.24% 80,000 0.16% Depreciation of test equipment 200,000 0.40% 140,000 0.28%

Total appraisal cost 1,500,000 3.00% 1,200,000 2.40%

Internal failure costs: Net cost of scrap 900,000 1.80% 750,000 1.50% Rework labor and overhead 1,430,000 2.86% 810,000 1.62% Downtime due to defects in quality 170,000 0.34% 100,000 0.20% Disposal of defective products 500,000 1.00% 340,000 0.68%

Total internal failure cost 3,000,000 6.00% 2,000,000 4.00%

External failure costs: Warranty repairs 400,000 0.80% 900,000 1.80% Warranty replacements 870,000 1.74% 2,300,000 4.60% Allowances 130,000 0.26% 630,000 1.26% Cost of field servicing 600,000 1.20% 1,320,000 2.64%

Total external failure cost 2,000,000 4.00% 5,150,000 10.30% Total quality cost 7,500,000$ 15.00% 9,000,000$ 18.00%

* As a percentage of total sales. In each year, sales totaled $50,000,000.

Year 2 Year 1

Quality Cost Report For Years 1 and 2

Sheet1

Quality Cost as a Percentage of Sales 20
18
16 External Failure
14 External Failure
12
10
8 Internal Failure
6 Internal Failure
4 Appraisal
2 Appraisal
0 Prevention Prevention
1 2
Year

Sheet2

Quality Cost Report For Years 1 and 2
Year 2 Year 1
Amount Percent* Amount Percent*
Prevention costs:
Systems development $ 400,000 0.80% $ 270,000 0.54%
Quality training 210,000 0.42% 130,000 0.26%
Supervision of prevention activities 70,000 0.14% 40,000 0.08%
Quality improvement 320,000 0.64% 210,000 0.42%
Total prevention cost 1,000,000 2.00% 650,000 1.30%
Appraisal costs:
Inspection 600,000 1.20% 560,000 1.12%
Reliability testing 580,000 1.16% 420,000 0.84%
Supervision of testing and inspection 120,000 0.24% 80,000 0.16%
Depreciation of test equipment 200,000 0.40% 140,000 0.28%
Total appraisal cost 1,500,000 3.00% 1,200,000 2.40%
Internal failure costs:
Net cost of scrap 900,000 1.80% 750,000 1.50%
Rework labor and overhead 1,430,000 2.86% 810,000 1.62%
Downtime due to defects in quality 170,000 0.34% 100,000 0.20%
Disposal of defective products 500,000 1.00% 340,000 0.68%
Total internal failure cost 3,000,000 6.00% 2,000,000 4.00%
External failure costs:
Warranty repairs 400,000 0.80% 900,000 1.80%
Warranty replacements 870,000 1.74% 2,300,000 4.60%
Allowances 130,000 0.26% 630,000 1.26%
Cost of field servicing 600,000 1.20% 1,320,000 2.64%
Total external failure cost 2,000,000 4.00% 5,150,000 10.30%
Total quality cost $ 7,500,000 15.00% $ 9,000,000 18.00%
* As a percentage of total sales. In each year, sales totaled $50,000,000.

Sheet3