proposal

Game Plan for Starting a Sport Business

Most students think about entering sport management with the goal of working with their favorite professional team. But did you ever consider starting your own sport business? Being an entrepreneur means you are willing to take risks and create your own business, manage your business, and market your products or services to your customers. The hardest part is often just reviewing your options and finding the product or service you would like to sell to create happy customers. Much as a team needs a game plan, you need one to start your own sport business.

Every great business starts with research on potential business ideas. Use every resource you can find (professors, parents, career services, entrepreneurship magazines, sport magazines, the Internet, nassm.org, this textbook, the sports section of your local newspaper, and so on) to locate three possible sport businesses you would like to research this semester. Remember, this is your project, and you should find a sport business that fits your own goals. Your professor may need to agree that your idea is legal, is ethical, fits well with the course, and has enough supporting research to ensure that you can complete the exercises. But in the end, the business should reflect your own personality, goals, and motivation. In future chapters, you will be asked to select only one of your three business concept options and to write your game plan for it. Good luck!

1. Sport business idea 1: What research led you to select this business concept?

2. Sport business idea 2: What research led you to select this business concept?

3. Sport business idea 3: What research led you to select this business concept?