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ch03.pptx

Ethics and Privacy

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Define ethics, list and describe the three fundamental tenets of ethics, and describe the four categories of ethical issues related to information technology.

Identify three places that store personal data, and for each one, discuss at least one potential threat to the privacy of the data stored there.

[ LEARNING OBJECTIVES]

Ethical Issues

Privacy

[ CHAPTER OUTLINE ]

Student PowerPoints for note taking

WileyPLUS Learning Space

E-Book

Author video lecture for each chapter section

Practice quizzes

Flash Cards for vocabulary review

Additional “What’s in IT for Me?” cases

Video interviews with managers

Lab Manuals - Microsoft Office 2010 & 2013

[ WEB RESOURCES]

[ Opening Case The National Security Agency’s Surveillance Programs]

The Huge Problem

The Reaction

The Results

Questions

Present the pros and cons of the NSA’s actions.

Present the pros and cons of Edward Snowden’s actions.

Are the NSA’s actions legal? Support your answer with specific examples.

Are the NSA’s actions ethical? Support your answer with specific examples.

Were Edward Snowden’s actions legal? Support your answer with specific examples.

Were Edward Snowden’s actions ethical? Support your answer with specific examples.

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Ethical Issues

3.1

Ethical Frameworks

Ethics in the Corporate Environment

Ethics and Information Technology

Ethical Issues

3.1

Ethics

The principles of right and wrong that individuals use to make choices that guide their behavior.

Ethical Frameworks

Four Widely Used Standards

Utilitarian Approach

Rights Approach

Fairness Approach

Common Good Approach

Combine Four Standards to Create a Framework for Ethical Decision Making

Utilitarian Approach: states that an ethical action is the one that provides the most good or does the least harm.

Rights Approach: maintains that an ethical action is the one that best protects and respects the moral rights of the affected parties.

Fairness Approach: posits that ethical actions treat all human beings equally, or, if unequally, then fairly, based on some defensible standard. For example, most people might believe it is fair to pay people higher salaries if they work harder or if they contribute a greater amount to the firm.

Common Good Approach: highlights the interlocking relationships that underlie all societies. This approach argues that respect and compassion for all others is the basis for ethical actions.

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Ethical Frameworks

Five Steps in Ethical Decision Making Framework

Recognize an ethical issue

Get the facts

Evaluate alternative actions

Make a Decisions and Test It

Act and Reflect on the Outcome of Decisions

Recognize an ethical issue:

• Could this decision or situation damage someone or some group?

• Does this decision involve a choice between a good and a bad alternative?

• Does this issue involve more than simply legal considerations? If so, then in what way?

Get the facts:

• What are the relevant facts of the situation?

• Do I have sufficient information to make a decision?

• Which individuals and/or groups have an important stake in the outcome?

• Have I consulted all relevant persons and groups?

Evaluate alternative actions:

• Which option will produce the most good and do the least harm? (the utilitarian approach)

• Which option best respects the rights of all stakeholders? (the rights approach)

• Which option treats people equally or proportionately? (the fairness approach)

• Which option best serves the community as a whole, and not just some members? (the common good approach)

Make a decision and test it:

• Considering all the approaches, which option best addresses the situation?

Act and reflect on the outcome of your decision:

• How can I implement my decision with the greatest care and attention to the concerns of all stakeholders?

• How did my decision turn out, and what did I learn from this specific situation?

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Ethics in the Corporate Environment

Code of Ethics

Fundamental Tenets of Ethics

Responsibility

Accountability

Liability

What is Unethical is not necessarily Illegal

Fundamental Tenets of Ethics:

Responsibility: means that you accept the consequences of your decisions and actions.

Accountability: refers to determining who is responsible for actions that were taken.

Liability: is a legal concept that gives individuals the right to recover the damages done to them by other individuals, organizations, or systems.

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Cheating Is Risky for Business Students

3.1

[about business]

As the Turnitin database expands rapidly by incorporating a growing number of papers and essays, what will be the impact on subsequent papers submitted to it?

Discuss the ethical implications of writing a paper yourself that you know contains some plagiarized material and then using Turnitin’s service yourself.

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Ethics & Information Technology

Four General Categories of Ethical Issues Related to IT:

Privacy Issues

Accuracy Issues

Property Issues

Accessibility Issues

1. Privacy issues involve collecting, storing, and disseminating information about individuals.

2. Accuracy issues involve the authenticity, fidelity, and correctness of information that is collected and processed.

3. Property issues involve the ownership and value of information.

4. Accessibility issues revolve around who should have access to information and whether a fee should be paid for this access.

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Privacy

3.2

Electronic Surveillance

Personal Information in Databases

Information on Internet Bulletin Boards, Newsgroups, and Social Networking Sites

Privacy Codes and Policies

International Aspects of Privacy

Privacy

3.2

Privacy

The right to be left alone and to be free of unreasonable personal intrusions.

Information Privacy

The right to determine when, and to what extent, information about you can be gathered and/or communicated to others.

Privacy

3.2

Court Decisions in Many Countries have followed two rules:

The right of privacy is not absolute. Privacy must be balanced against the needs of society.

The public’s right to know supersedes the individual’s right of privacy.

Privacy

3.2

Digital Dossier

Profiling

Data Aggregators

LexisNexis

ChoicePoint

Acxiom

Digital Dossier: data integrated from data gathered about you in a typical day (surveillance cameras located on toll roads, on other roadways, in busy intersections, in public places, and at work; credit card transactions; telephone calls (landline and cellular); banking transactions; queries to search engines; and government records (including police records).

Profiling: The process of forming a digital dossier.

Data Aggregators: companies that collect public data such as real estate records and published telephone numbers, in addition to nonpublic information such as Social Security numbers; financial data; and police, criminal, and motor vehicle records.

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Electronic Surveillance

Using technology to monitor individuals as they go about their daily routines.

Is conducted by employers, governments, and other institutions.

Examples:

Surveillance cameras in airports, subways, banks, and other public venues.

Electronic Surveillance: conducted by employers, the government, and other institutions. Surveillance cameras track you at airports, subways, banks, and other public venues. Inexpensive digital sensors are now incorporated into laptop webcams, video-game motion sensors, smartphone cameras, utility meters, passports, employee ID cards high-resolution photographs taken from the air or from the street by Google or Microsoft , your license plates will be recorded and time-stamped as you drive down a city street, cross a toll bridge, or park at a shopping mall.

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Electronic Surveillance

Inexpensive digital sensors are found in laptop webcams, video game sensors, smartphone cameras, utility meters, passports, and ID cards.

Smartphones create geotags

Google and Microsoft street view images

Satellite imaging

Those Mannequins Are Watching You

3.2

[about business]

Is using EyeSee mannequins in stores an ethical practice? Why or why not? Support your answer.

If stores notify people that they may be fi lmed, do the stores have to indicate how they might be fi lmed (i.e., by mannequins)? What are the ethical implications of how stores make these notifi cations?

Would knowing that the mannequins may be watching you change your shopping behavior? Why or why not? Explain your answer.

What are the privacy implications of the EyeSee mannequins, given that stores already have security cameras placed in strategic locations?

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Personal Information in Databases

Personal Data / Record Keepers

Credit Reporting Agencies

Banks and Financial Institutions

Utility Companies

Employers

Hospitals

Schools

Government Agencies (IRS, State, City)

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Personal Information in Databases

Major Concerns about Information You Provide Record Keepers

Do you know where the records are?

Are the records accurate?

Can you change inaccurate data?

How long will it take to make a change?

Under what circumstances will personal data be released?

Personal Information in Databases

Major Concerns about Information You Provide Record Keepers

How are the data used?

To whom are the data given or sold?

How secure are the data against access by unauthorized people?

Information on Internet Bulletin Boards, Newsgroups, and Social Networking Sites

Free Speech versus Privacy on the Internet

Derogatory Information Can Influence Hiring Decisions

Little to No Recourse for Victims

Tapad Can Track You across Devices

3.3

[about business]

Is Tapad’s business model ethical? Why or why not?

What is the relationship between Tapad’s business model and your privacy? Provide specifi c examples to support your answer.

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Privacy Codes & Policies

An organization’s guidelines for protecting the privacy of its customers, clients, and employees.

Opt-out Model

Opt-in Model

Platform for Privacy Preferences (P3P)

A protocol that communicates privacy policies between a web site and its visitors

Privacy Policies (or Privacy Codes): an organization’s guidelines for protecting the privacy of its customers, clients, and employees.

Opt-Out Model of Informed Consent: permits the company to collect personal information until the customer specifically requests that the data not be collected.

Opt-In Model of Informed Consent: Privacy advocates prefer this model, which prohibits an organization from collecting any personal information unless the customer specifically authorizes it.

Platform for Privacy Preferences (P3P): a protocol that automatically communicates privacy policies between an electronic commerce Web site and visitors to that site. P3P enables visitors to determine the types of personal data that can be extracted by the sites they visit.

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Privacy Codes & Policies

US Federal Trade Commission’s Fair Information Practices Standard

European Directive on Data Privacy

International Aspects of Privacy

The Global Nature of the Internet Complicates Data Privacy

Approximately 50 Countries Have Data-Protection Laws

Inconsistent standards from country to country

Transborder data flow.

Safe Harbor: The U.S. Department of Commerce, in consultation with the European Union, developed a “safe harbor” framework to regulate the way that the U.S. companies export and handle the personal data (e.g., names and addresses) of European citizens.

The European Community Commission (ECC) (1998): issued guidelines to all of its member countries regarding the rights of individuals to access information about themselves. The EU data protection laws are stricter than the U.S. laws and therefore could create problems for the U.S.-based multinational corporations, which could face lawsuits for privacy violations.

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[ Closing Case Protecting Your Privacy]

The Problem

A Variety of Solutions

The Results

Questions

Describe how each of the companies discussed above can protect your privacy in some way.

Describe the disadvantages to you from using any of the services described in this case.

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