Ch. 5 Analysis

BUSA 205 Management Fundamentals

Chp.5 Strategy Formulation

NAME ______________________________

Walmart's SWOT Analysis (75 Points)

Our mission/purpose statement is: Saving people money so they can live better.

1. Describe Walmart’s External Environment: Place the items from the Walmart Info list in the appropriate category. (10 Points)

Positive Factors-Opportunities Negative Factors-Threats

2. Describe Walmart’s Internal Resources: Place the items from the Walmart Info List in the appropriate

category. (10 Points)

Positive Factors-Strengths Negative Factors-Weaknesses

3. Describe a relationship between a strength and an opportunity and formulate a strategy capitalizing on the relationship and write it as a strategic goal. (15 Points)

4. Describe a relationship between a weakness and a threat and formulate a strategy to neutralize the threat

and write it as a strategic goal. (15 points)

5. What corporate strategy is Walmart following: concentration, vertical integration, concentric diversification, conglomerate diversification? Explain why you selected this strategy. (15 Points)

6. What business strategy is Walmart following: low cost or differentiation?

Explain why you selected this strategy. (10 Points)