Discussion 2

Prior to beginning work on this discussion forum, read Chapter 12 in the textbook, What Can We Learn From Coca-Cola’s Global Marketing Success? (Links to an external site.) , Share a Coke and a Word: How Coca-Cola Captured Millennials Through Word of Mouth Marketing (Links to an external site.) , search the Apple Newsroom (Links to an external site.) , read Coca-Cola Announces, "One Brand" Global Marketing Approach (Links to an external site.) , review the Coca-Cola Media Center (Links to an external site.) press releases, and the Walt Disney Company Press Releases (Links to an external site.) . 

Select a multinational organization that also conducts business in the United States (Coca-Cola, Disney, McDonald’s, Apple, etc.). Tip: Coca-Cola has a way to Explore Another Country or Region (Links to an external site.) through its Media Center. You can access many press releases on brand websites by country. Alternately, try an internet search for “international press releases” by brand name.

For this discussion, assess the impact of global public relations on buyer behavior.

Consider the following in your response:

· How might location influence public relations writing?

· How does culture impact consumer brand recognition?

· Share one example of PR messaging from an organization located outside of the United States.