Business & Finance - Marketing Assignment 2: Short-Form Social Media
My Short-Form Social Media Campaign Analysis
Melvin Singh
Social Media Post
Directions: Place a screenshot of your each of your three 280 character or less Yellowdig posts on this slide
Form and Genre
Describe the form and genre of your social media posts.
Model of Communication
Directions: Describe one model of communication
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Attributes of Social Media
Describe the attributes of a short form social media site like BlueSky or X.
Reactions to Your Posts
To Entertain Post
Number of Reactions:
Number of Comments:
To Inform Post
Number of Reactions:
Number of Comments:
To Persuade Post
Number of Reactions:
Number of Comments:
Comparison Post 1
Number of reactions:
Number of comments:
Take a screenshot of a classmates post, insert or paste it here.
Comparison Post 2
Number of reactions:
Number of comments:
Take a screenshot of a classmates post, insert or paste it here.
Audience Engagement Factors
Identify 2-3 factors that you think might be the reason a post get more reactions or comments based on what you observed in Yellowdig. Consider (a) the timing of the posts, (b) the content of the posts, (c) the audience, and (d) the nature of Yellowdig as a social media platform.