Leadership and Control

Atha Corporation

Hi Managers! As you know, we have declared a goal of doubling the company’s current $5 million in sales in the next year. We believe this is realistic and attainable, but we need your help to start ramping up. Leadership is asking all department managers to share how their department plans to respond to our new goals. Your initial plan should focus on articulating new strategic objectives and the reorganization of your department to meet them. Increased production and anticipated sales growth should be the drivers. Assume that you can request and will be granted reasonable resources to carry out your plan, so envision the department that you want and need. I want you to do the following:

• State your top three strategic departmental objectives or goals for the next three months, and explain how they align to and support the stated corporate goal.

• Describe two critical support activities needed to achieve each goal in detail. Why are they the most important?

• Specify a timeline with realistic milestones that support each goal. • Describe and justify your department’s reorganization that is designed to respond to the business

challenge. • Analyze your most critical or difficult decision and the top consideration associated with it. This

could be organization structure, a new hire, timing, objective-setting, et cetera. Also, state any assumptions that you need to make to support your decisions. We are all moving pretty fast and information is imperfect. I look forward to seeing your ideas by the end of the week. Sincerely, Mary