Business Strategy reading and Answer 3 short-answer question

CEMEX: The Pioneer Multi-Latina.      

Innovation is not only related to products and advanced technologies, where companies in Latin America have little to show. But there is a huge opportunity to innovate in the business world. It is the Big T innovation and, as shown by the Cemex case, it can catapult a regional company into the global leagues.

Guide questions  - CEMEX (no written assignment):

1. How do you compete in a low-margin commodity-type business with an

undifferentiated product?

2. What did CEMEX have to do organizationally to prepare for its new strategic

            direction?

3. What were the key elements of CEMEX's acquisition strategy saga?

Additional recommended (not required) reading for the AAA Strategy:

AAA Strategy. http://2012books.lardbucket.org/books/global-strategy/s05-                                             01-ghemawat-s-aaa-global-strategy.html