Final Assessment
Final Assessment
Written Assignment Activity brief BBA211– Cross-Cultural Business Issues Online campus
Professor: Rocío G. Luis | rocio_gonzalez.luis@euruni.edu
Description
You are asked to select a cross-cultural topic (different from the one you have selected for your midterm) in relation to the course field.
It can be a company, a merger that has experienced intercultural problems, or a topic from this course: diversity, intercultural problems in marketing or during negotiations
• Give a brief introduction of the topic (here you describe the firm or the merger, your experience, the topic selected -½ page-
• Analyze the Cross-cultural issue (s) with the necessary dimensions from Hofstede or Trompenaars-Hampden you consider to be relevant -¾ to 1 page-
• Retrieve some articles (either on EBSCO or from business magazines or journal, for ex. Wall Street Journal, Forbes, Business Week etc.) that describe similar situation(s) and explain what the managers of the firm, merger or placed in the situation you have selected could have done better -¾ to 1 page-
• Summarize the essay with a formal conclusion: what you learned from your research for this assignment, further exploration that could be done to expand on your research and recommendations - ¼ to ½ page-
Format This activity must meet the following formatting requirements:
• Individual written report
• 3 -A4- pages, excluding cover page and
bibliography
• Font size 12
• Double-spaced
• Report should include summary, introduction,
conclusions and a list of the bibliography
• The assignment must include minimum of 5
references. Wikipedia, or any other online
source that is not academic will be not
accepted.
• Bibliography should follow Harvard Referencing System
Goal(s) • To Investigate the complexity and challenges of business in a multicultural environment
• To analyze strategies that create an environment for competitive advantage in business
Due date Date: Friday, 23 July 2021
Time: 14:00(CEST)
Weight towards final grade
This activity has a weight of 60% towards the final grade.
Learning outcomes
• Compare the theories and practices of various
cultures
• Implement strategies that create a competitive
advantage for culturally diverse teams
• Identify and evaluate the attitudes which are necessary to work effectively in multicultural settings
Assessment criteria
See rubric below
Rubric: individual Presentation Assignment
Criteria Accomplished (A) Proficient (B) Partially proficient (C) Borderline (D) Fail (F)
Problem identification
The business issue has been correctly identified, with a competent and comprehensive explanation of key driving forces and considerations. Impact on company operations has been correctly identified. Thorough analysis of the issue is presented.
The student correctly identified the issue(s), taking into account a variety of environmental and contextual drivers. Key case information has been identified and analyzed.
The student correctly identified the case (issues), considering obvious environmental/contextual drivers. There is evidence of analysis, but it lacks depth.
The student correctly identified the issue(s) but analysis was weak. An absence of context – the work is basically descriptive with little analysis.
The student failed to correctly identify the issue(s); analysis was incorrect or too superficial to be of use; information was misinterpreted.
Information gathering
The student showed skill in
gathering information and analyzing it for the purposes of filling the information gaps identified. Comprehensive and relevant.
Relevant information gaps were
identified and additional relevant information was found to fill them. At least two different types of sources were used. The student demonstrates coherent criteria for selecting information but needs greater depth.
The student correctly identified
at least one information gap and found relevant information, but which was limited in scope. Some evidence of sound criteria for selecting information but not consistent throughout. Needs expansion.
An information gap was
identified and the student found additional information to fill it. However, this was limited in scope. Weak criteria for the selection of necessary information.
Information was taken at face
value with no questioning of its relevance or value. Gaps in the information were not identified or were incorrect.
Conclusions The student evaluated, analyzed, synthesized all information provided to create a perceptive set of conclusions to support the decisions and solutions.
The student evaluated, analyzed and synthesized to create a conclusion(s) which support decisions and solutions.
The student reached conclusions, but they were limited and provided minimal direction for decision-making and solutions.
The conclusion was reasonable but lacked depth and would not be a basis for suitable strategy development.
The student formed a conclusion, but it was not reasonable. It was either unjustified, incorrect or unrelated to the case in hand.
Solutions The student used problem solving techniques to make thoughtful, justified decisions about difficult and conflicting issues. A realistic solution was chosen which would provide maximum benefit to the company. Alternative solutions were explored and ruled out.
The student used problem solving techniques to make appropriate decisions about complex issues. Relevant questions were asked and answered. A realistic solution was chosen. Alternatives were identified, explored and ruled out.
The student used problem- solving techniques to make appropriate decisions about simpler issues. The solution has limited benefit but does show understanding of implications of the decision. Alternatives were mentioned but not explored.
The student used problem solving techniques to make decisions about simpler issues but disregarded more complex issues. Implications of the decision were not considered. Alternatives were not offered.
The student formed a conclusion, but it was not reasonable. It was either unjustified, incorrect or unrelated to the case in hand.