english discussion wk 11
Advertising through Social Media…
Entrepreneur's guide
Presenter: Ceterra Buford
What do you think about when you see poor social media advertisements??
Does it make you want to share the advertisements?
Do you want support the business?
Are you likely to discuss the business in a positive manner with your family and friends?
There is a right way to use social media as your platform to advertise your business… LET’S TALK ABOUT IT!!
The purpose of this presentation is to…
Show the benefits of advertising on social media
Provide tips on effective social media advertising
Discuss ways social media advertising can help your business
Help focus on remaining professional while advertising on social media
Provide examples of businesses that you can advertise via social media
Benefits of advertising on social media
You can reach a mass audience quickly.
It’s free(most social media outlets).
Easy to have others advertising for you by sharing your images, post, or advertisements.
Allows you to network with others.
Picture retrieved from mcakinsonline. (2012).
Social Media Vs. Mailers
Social Media
Quick
Low cost
Reach more people
Mailers
Higher cost
Will need to have advertisements printed
Need potential clients address to reach them
A brand is no longer what we tell consumers it is-it is what consumers tell each other it is
Scott Cook
“
”
Tips on effective social media advertising
Promote, Promote
Promote!
By promoting your page you allow people to know you exist and your friends will likely share your information.
Interact with your audience!
It is important to interact with your audience. Everyone is a potential client/customer.
Don’t make personal post!
You want your audience to be engaged in whatever product or service you are providing, so you want to be careful not to combine your personal and business pages.
Social Media can help you…..
Advertising through social media is modern
Almost everyone is on some form of social media
If used correctly, social media can help your business
It can take your local business, global due to the fact that you can reach so many people(anywhere) simultaneously
Tips to remain professional while advertising on social media.
Proofread your post
Don’t post your life on advertisements(unless it ties into your business)
Engage in professional conversation via social media
Ask your friends to share your post in a professional manner
Be mindful of the dialogue you use
Respond to questions asked by potential clients or provide them with a way to contact you directly
NEVER talk negative about a client or a competitor on social media
Examples…
Daycare Centers
Tax business
Beauty enhancement services(hairstylist, barber, make –up, waxing)
Birthday party host
Boutiques
Kids Fundraisers
…and much more!
Let social media work for you, not against you!! Picture retrieved from:99centsocial (2017).
Review…
Be professional
Remember the benefits
Promote, Promote, Promote
You can advertise almost any business
Make it work for you
References
Mackinsonline.(2012). “Is Social Media Goof or Bad for Society? We look at the
Details” Retrieved from: Mcakinsonline.com: February 25, 2018.
99centsocial.(2017). “How to find the Best Social Media Agency for your
Business”. Retrieved from 99centsocial.com: February 25, 2018.