Primary Task Response: Your first task is to post your own Key Assignment Outline to the discussion area so that other students are able to review your plan. Attach your document to the main discussion post, and include any notes that you feel are appropriate. The purpose of this assignment is to help improve the quality of the Key Assignment Draft that you will complete next week.
Assignment Objectives
Discuss the social, group, and anthropological views of consumer behavior.
Examine the effects of social class, family structure, cultural background, group identification, and other social factors on consumer behaviors.
Analyze the technological, economic, and political factors that influence consumer behaviors.
Examine the influences of sustainability, social justice, and globalization, consumer politics and legislation issues on consumers.
Explore the ways knowledge and decision-making of groups and society can be used to increase customers, customer retention, purchases, and our understanding of consumer behavior.