powerpoint presentation
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MARK 3349-01
Consumer Behavior Spring 2021
PROJECT GUIDELINES
1. This is a team assignment—no exceptions. So, please contribute in a professional
manner (discussed session 1). Peer evaluation forms will be submitted towards the end
of the semester.
2. Identify the product (or service) you want to work on. Please choose an established
brand that will be familiar to most students—and me!
3. Familiarize yourself with the product’s history. Think in term of the marketing mix
(the four p’s): product, price, promotion, and place (distribution). Elaborate on how this
particular brand has offered the product, at what prices, using what promotions
(advertising, coupons, personal selling, etc.), and where (brick-and-mortar retail,
Internet, etc.). This will require you to conduct some research on the brand and the
product so that you can fully understand how this brand has been doing in the past, and
how it is doing in the present time.
4. Identify elements in the four p’s that could be explained using internal influences. For
instance, you might find out that the brand does a lot of charity work. That could be
because they are trying to establish a favorable attitude towards their brand. Or you
might realize that the brand comes with a catchy slogan. That could be because they are
trying to stay more accessible in people’s long-term memory.
5. Similar to point 4, identify elements in the four p’s that could be explained using the
external influences, self-concept, life style, and decision making processes.
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6. Develop your presentation—about 25 minutes.
7. Present your work to the class on April 27 (groups will randomly be assigned to these
dates).
8. Keep in mind you will have about 25 minutes to present your work and answer the
above questions. After that, there will be a Q&A. Make sure you have “rehearsed” your
presentation with your partner(s) to ensure you cover everything in the allotted time.
The above guidelines serve as the rubric for grading the project.