WFM Project
Individual Written Case Analysis
7 Pages (Not Including Cover Page and Reference Page)
· Single Space Aerial #12 Font
· Cover Page - Name - Course - Date
· Company Overview – 3 pages
· External Analysis – 2 pages
· Global Strategy
· Ethical Issue
· Also include a Reference page as your 6th page
Company Overview
Identify CEO aand General Strategy and Vision
Identify Business Model and Idustry (Include quantitave value of Industry)
Assess Company Perfromance over 3 years and Benchmark to 2 additional competitors (Utilizing quantitative numbers and Charts)
3 Pages 33
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External Analysis
At least 2- 3 sentence explanation for each
External Factors
a)
b)
c)
d)
e)………..etc as required
Driving Forces
a)
b)
c)
d)
e)………..etc as required
22 Pages 2 Pages
At least 2- 3 sentence explanation for each
Key Success Factors
a)
b )
c)
d)
e)………..etc as required
Recommended Strategy
Conclude how well your Company is performing and recommend one strategy that would increase your Company’s Competitive Advantage
Global Strategy
How can the company expand its global operations? (Note: such operations may include utilizing global supply chain and/or exploring global markets.)
1 Page
Business Ehical Issues
What are the potential ethical problems the company may face and how the company should address them? (Note: You should focus on one particular issue and provide an explanation)
1 Page