Strategic Management Case study
Case Study Analysis Rubric 150 points
Category Excellent Good Fair Needs Development
Introduction
(5 points)
(5)
Brief, clear and succinct synopsis to
introduce case.
(4)
Adequate synopsis to introduce case.
(3)
Fair synopsis to introduce case – may
need more details or be too lengthy.
(2-0)
Short introduction that does not
cover the case scenario for the
reader clearly, or missing
introduction
Key Issues
(10 points)
(10-9)
Several strong points demonstrating
critical thinking on several key issues
covered succinctly.
(8-7)
Good succinct coverage of several key
issues identified and explained.
(6-5)
Brief coverage on just one or a few key
issues that need more thought and
details.
(4-0)
Minimal to no detail covered for
key issues.
Situation Analysis
(25 points)
(25-22)
Detailed description summarizes the
situation and covers probable causes
and/or significant areas. Critical thinking
is evident.
(21-19)
Adequate case situation explained that
also incorporates several areas of
significance.
(18-13)
Brief description of situation covered.
Further analysis details needed.
(12-0)
Further details needed on the
case situation.
Organizational Strategy
(25 points)
(25-22)
Elements of applicable organizational
strategy to consider for three alternatives
along with pros/cons and any possible
ramifications of suggestions.
(21-19)
Elements of applicable organizational
strategy covered for two suggestions
that include pros/cons to consider and
possible impact.
(18-13)
Two short suggestions addressed to
consider and some elements of
organizational strategy impact covered.
More details needed.
(12-0)
Brief suggestion or two with
impact of ideas on organizational
strategy attempted.
Implementation Plan
(25 points)
(25-22)
Detailed suggestions on how to
implement recommendations that include
time frames and possible contingency
plan. Critical thinking demonstrated.
(21-19)
Several implementation suggestions
covered in depth that incorporate some
time elements to put ideas into place.
(18-13)
At least one feasible and realistic
suggestion explained.
(12-0)
Further specifics and details
needed on how to put
suggestion(s) into place.
Information may be brief or
missing.
Benchmarks to
Measure Success
(25 points)
(25-22)
Monitoring and measure action plan
suggestions show insight and are realistic
to demonstrate critical thinking.
(21-19)
Some realistic monitoring plan
suggestions are covered.
(18-13)
Brief monitoring points are addressed to
measure progress and success.
(12-0)
Further details needed.
Benchmark suggestions may be
brief or missing.
Scholarly Research of
Literature
(15 points)
(15-14)
Scholarly research for three recent
peer-reviewed journal articles was met
and applied in various elements of
analysis. There may be additional
credible outside research support
applied.
(13-11)
Scholarly research for two recent
peer-reviewed journal articles was met.
Other credible outside research may be
evident.
(10-8)
Credible outside research evident. Two
scholarly research sources may not
have been met.
(7-0)
Required scholarly research of
literature was not met. Some
research attempt evident,and/or
only text is referred to.
Context
Writing Mechanics
(10 points)
(10-9)
Free of writing errors including grammar,
punctuation, and spelling. Writing is
organized, clear and concise with
thorough details.
(8-7)
1-4 writing errors including grammar,
punctuation, and spelling. Writing is
accomplished and contains only a few
errors. Includes sufficient details and
well organized.
(6-5) Writing errors including grammar,
punctuation, and spelling. Writing may
not be clear or concise, contains
numerous errors, lacks information
and/or organization.
(4-0)
More than 11 writing errors
including grammar, punctuation,
and spelling. Writing may be
unfocused and contain serious
errors, lacks detail and
information, and may be poorly
organized.
APA
(10 points)
(10-9)
Zero to one APA issues – Proper APA
format used, and APA reference sources
and in-text cites requirements met.
Headings applied for rubric areas.
(8-7)
Two to five APA issues
(6-5)
Six to 11 APA issues
(4-0)
Have over twelve APA issues.