Case Study
Case Study #3: Name Your Price: The Power of Big Data and Analytics (Big Data e-book, p.80)
1. How much capital should an organization invest in marketing analytical tools?
2. Are big data and marketing analytical tools worth the investment in any organization? Explain why or why not?
3. Do you agree with this case study? Explain why or why not?
Case Study Assignment Rubric (4)
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Case Study Assignment Rubric (4) |
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Criteria |
Ratings |
Pts |
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This criterion is linked to a Learning OutcomeFormatted to APA guidelines Title Page; In-text Citations; References; Times 12 New Roman Font. |
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10.0 pts |
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This criterion is linked to a Learning OutcomeStructure Consists of a minimum of four pages, which includes a cover page and a reference page. The student uses complete sentences, proper grammar, spelling, and correct punctuation. |
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5.0 pts |
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This criterion is linked to a Learning OutcomeContent A minimum of 5 scholarly references in addition to the case study. Do not use Blogs or Wikipedia, etc. All assignment questions are answered. |
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10.0 pts |
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Total Points: 25.0 |