You are required to identify one key player in event and meeting industry and answer the following questions (Case study responses are required to be a minimum of three pages):
· Please introduce the organization/corporation you have selected.
· What is the mission of this organization/corporation?
· Identify the type of the organization/corporation in the event industry. (organizer? service contractor? DMC? DMO?)
· Does this type of key player have great impact on event industry? Why?
· What are the services provided by this organization/corporation? Please give some examples.
· What are the future trends of this this organization/corporation?