case assignment
Case Assignment (30%) – Assignment Brief Marketing Management
This document contains the details for the Case Assignment that you must deliver in BUSMGT.
This assignment covers content topics from weeks 1 to 3.
Learning outcomes addressed in this assignment
LO2 Critically evaluate market conditions and consumer needs to form marketing strategies.
LO4 Analyse and interpret examples from real-world marketing situations to apply, illustrate, and discuss different marketing concepts.
|
Assignment name: |
|
Case Assignment |
|
Assignment weighting: |
|
30% of your final grade |
|
|
|
|
|
|
|
|
|
File format: |
|
Word document |
|
Word limit: |
|
500 words +/- 10% per question (reference list not included in word limit) |
|
Reference format: |
|
APA 7th |
|
|
|
|
Aim of the Case Assignment
The aim of this assignment is for you to critically evaluate, analyse, and interpret the Wool+Aid case by drawing from:
(1) The theory and concepts you have learnt in the plenary lectures from weeks 1 to 3
(2) The readings from weeks 1 to 3
(3) Your own secondary research on Wool+Aid and the industry to support your arguments Based on the information provided to you in the Wool+Aid case (see in Canvas Modules à Case Assignment Resources à Wool+Aid Case), you are to answer two questions in the Word template provided (see in Canvas Modules à Case Assignment Resources à Case Assignment Template).
General guidelines
Your answers to the Case Assignment questions should be appropriate for an academic reader with succinct explanations and evidence-based justifications. For each question, your answer should be 500 words +/- 10%. Stronger answers will provide evidence beyond the textbook and reading materials (i.e., secondary research). All sources of your information and theoretical knowledge must be referenced using APA 7th format.
Within the 500 word answers for each question, think carefully about crafting your argument. 500 words is roughly two paragraphs long—it is advised that you follow the standard paragraph structure (i.e., PEEL or TEE+) to enhance clarity and logic in your writing. Your answers should be highly readable, concise and succinct, with little to no errors. Any jargon and highly academic language should be defined and explained in your own words. No obvious formatting issues should be present.
General procedure
1. Do a first-read of the Wool+Aid case and explore their website carefully.
2. Read the questions on the Word template, make sure you understand what each question requires you to do.
3. Do a second-read of the Woold+Aid case and website content with the assignment questions in mind.
4. Conduct further secondary research where you can provide more depth to your answer (e.g., learn more about the industry, think about who the customer might be).
5. Craft your answers for each question, keeping in mind good paragraph structure throughout.
6. Check your citations and references, ensure these follow the APA 7th conventions.
Marking rubric (each question is marked holistically)
|
Section
Total 30 marks |
Very good (Fulfils all aspects of the task to a high standard) |
Good (Fulfils most aspects of the task) |
Passable (Addresses some but not all of the aspects of the task) |
Not passable (Does not adequately fulfil the task) |
|
Question 1
12 marks |
High level of critical evaluation.
All key concepts discussed are defined and explained in the student’s own words.
Strong justification and evidence are provided to support arguments.
Well-crafted answer with effective paragraph structure. |
Moderate level of critical evaluation.
Most key concepts discussed are defined and explained mostly in the student’s own words.
Justification and evidence are provided to support arguments.
Generally well-crafted with moderately effective paragraph structure. |
Weak critical evaluation, mostly descriptive.
Some key concepts discussed are defined and explained.
Some justification and evidence are provided to support arguments although not convincing.
Answer is generally not well-crafted with weak paragraph structure. |
No critical evaluation, purely descriptive.
Key concepts discussed are not defined or explained.
Little to no justification or evidence is provided to support arguments.
Answer not crafted (i.e., does not flow) with poor paragraph structure. |
|
Question 2
12 marks |
High level of critical evaluation.
All key concepts discussed are defined and explained in the student’s own words.
Strong justification and evidence are provided to support arguments.
Well-crafted answer with effective paragraph structure. |
Moderate level of critical evaluation.
Most key concepts discussed are defined and explained mostly in the student’s own words.
Justification and evidence are provided to support arguments.
Generally well-crafted with moderately effective paragraph structure. |
Weak critical evaluation, mostly descriptive.
Some key concepts discussed are defined and explained.
Some justification and evidence are provided to support arguments although not convincing.
Answer is generally not well-crafted with weak paragraph structure. |
No critical evaluation, purely descriptive.
Key concepts discussed are not defined or explained.
Little to no justification or evidence is provided to support arguments.
Answer not crafted (i.e., does not flow) with poor paragraph structure. |
|
Research and referencing technique
6 marks |
High quality secondary research used to support all explanations and justifications.
All citations and references are correctly formatted according to APA conventions. |
Good secondary research used to support most explanations and justifications.
Most citations and references are correctly formatted according to APA conventions. |
Secondary research used to support some explanations and justifications.
Several errors in citations and references according to APA conventions. |
Secondary research is not used effectively to support explanations and justifications.
Citations and references do not follow APA conventions or are absent altogether. |
1
1
1