Case analysis

Betetogomez
caseassignment.docx

MKT 513: Marketing Administration

Fall 2019 Case Assignments

PLEASE NOTE:  This assignment is an   individual  assignment, not a team assignment.  Multiple people have been assigned each case, but you are to work on your case by yourself. If, in Dr. Thomas’ sole judgment, it is determined that 2 or more students have worked together, both will fail the course, or such less punishment as Dr. Thomas deems appropriate.

In a previous semester, a large portion of the class expressed concerns regarding where to find the cases assigned. Rest assured that each assigned case is available in the textbook (hence, one of the reasons it is required).  If you purchased a textbook from somewhere other than the JSU Bookstore or Cengage Learning and the text you received does not include the cases, there is nothing that can be done to assist you.  However, if the text you received does not include the cases and it was purchased from the JSU Bookstore or Cengage Learning, both of those entities will assist you in accessing the cases.

The names of the students assigned to analyze each particular case are listed immediately below the case title. Just as a reminder: This case analysis is due NLT 20:00 (8 pm) CST, on Wednesday, November 13, 2019.

Case #

Case Title

Pg. #’s

13

Zappos: Delivering Happiness

454-464

Allagulyyev, K.; Ballard, T.; Gomez Marquez, A..; Strickland, E.

15

Gillette: Why Innovation May Not Be Enough

475-486

Anderson, K.; Bryant, D.; Keith, C.

17

Uber: The Opportunities and Challenges of Market Disruption

496-506

Baker, A.; Dyar, E.; Martinez, M.