global marketing

https://s3.us-east-1.amazonaws.com/blackboard.learn.xythos.prod/578576e57d790/604360?response-content-disposition=inline%3B%20filename%2A%3DUTF-8%27%27CASE%2520for%2520Chapters%252012.pdf&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Date=20190402T024510Z&X-Amz-SignedHeaders=host&X-Amz-Expires=21600&X-Amz-Credential=AKIAIL7WQYDOOHAZJGWQ%2F20190402%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Signature=c2a99fb0edb743ad8c3d69d4244ed3ee3ceb6412403007a42605bbdf71d49fe8

Question #2 is not a paper , just pick one of the following to answer.

This should be single spaced , typed and not exceed one page .

Both answer 1 and 2 should fit all on one page. This is a total of just one page .

Use the chapters below to demonstrate your answers :

Chapter 12 : https://nscpolteksby.ac.id/ebook/files/Ebook/Business%20Administration/International%20Marketing%2015th%20Edition%20-%20Cateora-Gilly-Graham%20(2011)/Chapter%2012%20-%20Global%20Marketing%20Management.pdf

Chapter 13:

https://nscpolteksby.ac.id/ebook/files/Ebook/Business%20Administration/International%20Marketing%2015th%20Edition%20-%20Cateora-Gilly-Graham%20(2011)/Chapter%2013%20-%20Products%20and%20Services%20for%20Consumers.pdf