Individual Analysis: Glen Taylor

CASE ANALYSIS POINTS

NOTE: You will lose points if you only repeat the facts without your analysis.

Point Allocation for Written Analysis

500 words (one page); Bullet points preferred

1. Opportunity Evaluation 3

· Product/ Service strengths; weakness

· Analyze market segment; potential

· Evaluate competitive advantage: Direct/ Indirect Competitors

· Analyze trends; regulations; other issues

· Analyze proof

2. Business & Marketing Strategy 3

· Analyze the business strategy

· Analyze the sales and marketing strategy

· Analyze operations strategy

3. Financial Analysis 3

· How did they reduce needs?

· How did they get internal financing?

· How did they get external financing for growth without VC?

4. Launch 3

· Analyze pricing, including value added and margins

· Analyze growth strategy

· Analyze focus and pivot (if any)

5. Leadership 3

· How did they control?

· How did they organize?

· How did they build managers?

TOTAL 15