MG495 Unit 8 Homework

SEQ CHAPTER \h \r 1CASE ANALYSIS FORMAT/GUIDELINES FOR LIVE CASE

Shown below is the format that your case analysis MUST be in. You should number and label each section and each item in each section. The body of the paper should be approximately 10 - 15 pages of text double spaced with appropriate font size. Supporting information and references should be included at the end of the paper and not counted towards the page text guideline.

TITLE OF CASE

A. EXECUTIVE SUMMARY (10%)

.This section should provide an overview of the most important findings of your analysis.

This section should be limited to one page.

B. HISTORICAL OVERVIEW (10%)

Provide an overview of the company including products they produce and/or services they provided.

This section is typically 1 to 1 ½ pages.

C. ANALYSIS OF ECONOMY AND INDUSTRY (10%)

Discuss the relationship of economic conditions to industry sales. For example, when the economy is growing do industry sales increase or decrease? How much of a factor are economic condition to industry sales? In addition, discuss significant industry issues and indicate what portion of industry sales are captured by the company.

This section is typically 1 – 2 pages long.

D. SWOT ANALYSIS (15%)

Discuss significant company:

- Strengths

- Weaknesses

- Opportunities

- Threats

This section is typically 2 – 3 pages.

E. FORECAST OF ECONOMY, INDUSTRY, AND COMPANY (20%)

Provide a forecast of the economy and industry. Do not develop your own forecast

but use one already provided by the government/think tank/industry organizations.

Using regression analysis or some other appropriate method, forecast sales for the

company.

This section is typically less than 1 page.

F. PRO-FORMA INCOME STATEMENT AND BALANCE SHEET (10)

Based on your sales forecast, develop a simplified pro-forma income statement and balance sheet and briefly discuss areas of importance.

This section is typically 1-2 pages in length.

G. RECOMMENDATIONS AND CONCLUSIONS (20)

After analyzing historical and future economic, industry, and company factors, discuss the appropriate recommendations the company should take in the future.

This section should be a minimum of two pages.

sUPPORT iNFORMATION (5%)

charts AND Graphs

Any charts and graphs not in the body of the paper should be placed here.

rEFERENCES

All references should be listed in this section.

Title of the Case

A case report prepared for

MG 495 Business Policy

(The Term Goes Here)

Your Name or Team Members names

Date

NOTE: While this page is listed last in the template, it should actually be the first page of your case analysis when you submit it.