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This week, you will work on Case #9, FreshDirect: How Fresh Is It? within your text. Keep in mind the structure of your written report as it is critical. All reports begin with an introduction to the case. In it you outline briefly what the company does, how it developed historically, what problems it is experiencing, and how you are going to approach the issues addressing the questions at the end of the case. Do this sequentially by writing, for example, "First, we discuss the environment of Company X...Third, we discuss Company X’s business-level strategy... Last, we provide recommendations for turning around Company X’s business.”
Make sure you use plenty of headings and subheadings to structure your analysis. For example, have separate sections on any important conceptual tool you use. Thus, you might have a section on Porter’s five forces model as part of your analysis of the environment. You might offer a separate section on portfolio techniques when analyzing a company’s corporate strategy. Tailor the sections and subsections to the specific issues of importance in the case.
In the third part of the case write-up, present your solutions and recommendations. Be comprehensive, and make sure they are in line with the previous analysis so that the recommendations fit together and move logically from one to the next. The recommendations section is very revealing because it shows how much work you put into the case from the quality of your recommendations.
Use these four points to address thoroughly in the development of your analysis covering each area in depth:
· Complete a comprehensive situational analysis of internal and external environmental factors in each key area: financial, operational, marketing, competition and organizational structure.
· Prepare and effectively defend legal, ethical, and socially responsible business decisions that consider all, but not limited to the following: human rights, discrimination, governmental regulations pertinent to commerce and employment policies, corporate philanthropy, sustainable environmental practices, and considers multiple ethical frameworks
· Analyze the leadership strategies that improve organizational effectiveness in a global environment. Apply interpretations of a vast variety of the following: leadership theories, trait and style approaches, and considerations of power, influence, coaching and mentoring.
· Develop recommendation(s) for a 3-5 year strategy. Provide an overview of the timetable and required resources.
· Construct a document in APA 6th edition format effectively demonstrating mastery of written communication with a targeted audience.
image1.png External sources may be included. Your paper should be 15 pages in length.
Case Study Guidelines
1. Do not repeat in summary form large pieces of factual information from the case. The instructor has read the case and knows what is going on. Rather, use the information in the case to illustrate your statements, to defend your arguments, or to make salient points. Beyond the brief introduction to the company, you must avoid being descriptive; instead, you must be analytical.
2. Make sure the sections and subsections of your discussion flow logically and smoothly from one to the next. That is, try to build on what has gone before so that the analysis of the case study moves toward a climax. This is particularly important for group analysis, because there is a tendency for people in a group to split up the work and say, "I’ll do the beginning, you take the middle, and I’ll do the end." The result is a choppy, stilted analysis because the parts do not flow from one to the next, and it is obvious to the instructor that no real group work has been done.
3. Avoid grammatical and spelling errors. They make the paper sloppy.
4. In some instances, cases dealing with well-known companies don’t include up-to-date research because it was not available at the time the case was written. If possible, do a search for more information on what has happened to the company in subsequent years. Following are sources of information for performing this search:
The World Wide Web is the place to start your research. Very often you can download copies of a company’s annual report from its Web site, and many companies also keep lists of press releases and articles that have been written about them. Thoroughly search the company’s Web site for information such as the company’s history and performance, and download all relevant information at the beginning of your project.
Standard & Poor's industry reports provide detailed information about the competitive conditions facing the company's industry. Be sure to look at this journal.
5. Sometimes instructors hand out questions for each case to help you in your analysis. Use these as a guide for writing the case analysis. They often illuminate the important issues that have to be covered in the discussion.
If you follow the guidelines in this section, you should be able to write a thorough and effective evaluation.
CAPS794 Final Case Study Paper
1. Complete a comprehensive situational analysis of internal and external environmental factors in each key area: financial, operational, marketing, competition and organizational structure.
2. Prepare and effectively defend legal, ethical, and socially responsible business decisions that consider all, but not limited to the following: human rights, discrimination, governmental regulations pertinent to commerce and employment policies, corporate philanthropy, sustainable environmental practices, and considers multiple ethical frameworks.
3. Analyze the leadership strategies that improve organizational effectiveness in a global environment. Apply interpretations of a vast variety of the following: leadership theories, trait and style approaches, and considerations of power, influence, coaching and mentoring.
4. Develop recommendation(s) for a 3-5 year strategy. Provide an overview of the timetable and required resources.
5. Construct a document in APA 6th edition format effectively demonstrating mastery of written communication with a targeted audience. External sources may be included. Your paper should be 15-20 pages in length.
0. The Rubric Grid lists Criteria (rows) for measuring Levels of Achievement (columns)
Levels of Achievement
Criteria
Does Not Meet Expectations or Missing
Needs Improvement
Meets Expectations
Demonstrates Mastery
Business Strategies
Weight 30%
0 to 72 %
The student attempts a situational analysis of both internal and external environmental factors in a very marginal way or uses a only a few of the key areas: financial, operational, marketing, competition and organizational structure that leads to strategies and tactics of limited or no competitive advantage OR content areas are not addressed at the level of detail required OR content areas have little to no integration of text/theories from the text..
73 to 79 %
The student completes a situational analysis of both internal and external environmental factors in a marginal way or applies a limited number of the key areas: financial, operational, marketing, competition and organizational structure that leads to strategies and tactics of limited or no competitive advantage required OR some content demonstrates weak understanding of concepts/theories from the text and could be expanded upon.
80 to 93 %
Integrating concepts and theories from the text, the student completes a situational analysis of both internal and external environmental factors in the majority of the key areas: financial, operational, marketing, competition and organizational structure that leads to strategies and tactics for competitive advantage. The student adequately addresses all required content areas detail demonstrating a basic understanding of the concepts being assessed.
94 to 100 %
Integrating concepts and theories from the text and/or previous MBA classes, the student completes a detailed and comprehensive situational analysis of internal and external environmental factors in each key area: financial, operational, marketing, competition and organizational structure that leads to strategies and tactics of significant competitive advantage. The student demonstrates a thorough understanding of the concepts being assessed.
Ethical Responsibilities
Weight 15%
0 to 72 %
The student attempts but does not adequately defend legal, ethical, and socially responsible business decisions or that considers only a few of the following: human rights, discrimination, governmental regulations pertinent to commerce and employment policies, corporate philanthropy, sustainable environmental practices, and multiple ethical frameworks OR content areas have little to no integration of text/theories from the text.
73 to 79 %
The student prepares but does not adequately defend legal, ethical, and socially responsible business decisions or that considers only a few of the following: human rights, discrimination, governmental regulations pertinent to commerce and employment policies, corporate philanthropy, sustainable environmental practices, and multiple ethical frameworks OR some content demonstrates weak understanding of concepts/theories from the text and could be expanded upon
80 to 93%
Integrating concepts and theories from the text, The student prepares and defends legal, ethical, and socially responsible business decisions that consider a number of the following: human rights, discrimination, governmental regulations pertinent to commerce and employment policies, corporate philanthropy, sustainable environmental practices, and multiple ethical frameworks.
94 to 100 %
Integrating concepts and theories from the text and/or previous MBA classes, the student prepares and effectively defends legal, ethical, and socially responsible business decisions that consider all, but not limited to the following: human rights, discrimination, governmental regulations pertinent to commerce and employment policies, corporate philanthropy, sustainable environmental practices, and multiple ethical frameworks.
Leadership Strategies
Weight 15%
0 to 72 %
The student evaluates leadership strategies that improve organizational effectiveness in a global environment with little or no interpretation of the following: leadership theories, trait and style approaches, considerations of power, influence, coaching and mentoring OR content areas have little to no integration of text/theories from the text.
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73 to 79 %
The student evaluates leadership strategies that improve organizational effectiveness in a global environment through the interpretation of only a few of the following: leadership theories, trait and style approaches, considerations of power, influence, coaching and mentoring OR some content demonstrates weak understanding of concepts/theories from the text and could be expanded upon.
80 to 93%
Integrating concepts/theories from the text, the student evaluates leadership strategies that improve organizational effectiveness in a global environment through the interpretation of a variety of the following: leadership theories, trait and style approaches, consideration of power, influence coaching and mentoring.
94 to 100 %
Integrating concepts/theories from the text and/or previous MBA classes, the student evaluates leadership strategies that improve organizational effectiveness in a global environment through the interpretation of only a few or none of the following: leadership theories, trait and style approaches, considerations of power, influence, coaching and mentoring.
Recommendations
Weight 10%
0 to 72 %
Recommendations are not supported by the analysis. The implementation timetable and/or resources required are missing.
73 to 79 %
Recommendations are not adequately supported by the analysis. The implementation timetable or resources required may not be detailed.
80 to 93%
Recommendations are supported by the analysis with an implementation timetable and resources required.
94 to 100 %
Recommendations are thoroughly supported by the analysis with an implementation timetable and resources required.
Writing and Mechanics
Weight 30%
0 to 72 %
Numerous errors in grammar, punctuation, spelling and/or APA requirements, which detract from the content.
73 to 79 %
Several errors in grammar, punctuation, spelling and/or APA requirements
80 to 93 %
Few errors in grammar, punctuation, spelling and/or APA requirements.
94 to 100 %
Error-free grammar, punctuation, spelling and/or APA requirements.
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