4 Pages Essay About a Case

EACH GROUP TO PRESENT BMW CASE IS REQUIRED TO PREPARE THEIR PRESENTATIONS AS IN BELOW FORMAT:

1. GENERAL SUMMARY OF WHAT’S HAPPENING IN THE CASE

2. YOUR ANSWERS FOR THE BELOW QUESTIONS:

a. Assuming that most modern cars share very similar characteristics; what drive customers to purchase their next car? Considering that, how

can BMW’s “Dream It. Build It. Drive It.” program benefit from such a car-buying decision of customers?

b. Does BMW’s “Dream It. Build It. Drive It.” program have a sustainable advantage in long term? Would you use BMW’s “Dream It. Build It.

Drive It.” program for X5, and X1?