The Marketing Plan: GAP Analysis

The Marketing Plan: GAP Analysis

Business: Lanes Logistics (which is a local logistics firm)

-Responsible for the transport of freight locally.

-Freight consists of home goods such as appliances and furniture for local businesses to their consumers.

Gap Analysis https://www.consumerpsychologist.com/dist_Gap_Analysis.html

How to Write a Gap Analysis Report http://smallbusiness.chron.com/write-gap-analysis-report-55720.html

Customer Segmentation Strategies http://smallbusiness.chron.com/customer-segmentation-strategies-4007.html

Market Segmentation https://www.decisionanalyst.com/analytics/segmentationmodels/

The Strategy of Market Segmentation http://www.opentextbooks.org.hk/ditatopic/40030

Mastering-Strategic-Management Chapter 3 Evaluating the External Environment  (PDF)

Mastering-Strategic-Management Chapter 4 Managing Firm Resources  (PDF)