Toyota Case

A Term Project (Written PowerPoint) is required. This PowerPoint deck will be prepared exclusively for this class in order to apply concepts learned using the case study approach. It will be designed to assess a specific company selected from one of the case studies listed on the Course Schedule. Individuals (or teams)  will create a  Hispanic Marketing Communications Plan that will address the opportunities facing the organization in the coming year- as it relates to successfully targeting Hispanics. 

1. SITUATION ANALYSIS (1 slide)- This slide is a high-level summary of the situation of the company as it relates to the Hispanic Market. Besides the case study selected, you will need to research whether the company is  currently gaining or losing Hispanic Market share and why.

2. MARKETING OBJECTIVES/STRATEGIES  (1 slide) List 4 marketing objectives (what you want to achieve) and 4 marketing strategies (how you will achieve them) that will help you gain market share with the Hispanic Market (in general) or any of the specific sub-segments of the Hispanic Market.

NOTE: This will be a Power Point presentation, but you can send the work in Word that will later be put in a PP