Individual Project
Assignment Instruction
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10-12 pages |
Rubric for Individual Capstone Report
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Student is required to conduct a strategic audit of any organization of their choice in UAE and submit a final portfolio report in which all the evidences of individual contributions for the overall capstone are presented.
1. Executive Summary. (summary of your recommendation and the limitation of this analysis, it should be one paragraph or two paragraph)
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CLO1- recognize the key strategic functions that contribute to the organizational success in a given context (5 Marks ) |
The student will be able to
1. 2. Present a precise summary of capstone report (consisting of chosen company details(which is mission-vision-objectives-strategies-policies), current performance, strategic posture, analysis of strategies and suggestions for the growth of the company Establish a link between strategic functions (that he has discussed above) and organizational success |
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CLO2-analyze the internal and external business environments of a given organization for creating competitive advantage (10 Marks) |
Analyze the chosen company’s current financial performance by benchmarking with at least one competitor (2 Marks).
Evaluate the mission, vision, objectives, strategies and policies of the chosen company by addressing the internal and external environmental factors (4 Marks).
I Identify at least four unique factors that have a direct bearing on competitive advantage (4 Marks).
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3.CLO3- evaluate the effectiveness of business strategies in solving highly complex business problems (10 Marks) |
Assess the effectiveness of at least two strategic factors (strategic flexibility, critical issues in using flexibility, risk and uncertainty in the environment) that have a bearing on the growth of the chosen company (3 Marks).
Analyse the issue of sustained competitive advantage of the chosen organization by using SWOT analysis for making better economic decisions (3 Marks).
Identify at least three strategies (cost leadership strategy, differentiation strategy, cost leadership &product differentiation and focus strategy) that were adopted by the chosen organization and discuss them in detail for the future growth of the chosen company (4 Marks). |
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CLO4- develop corporate diversification or strategic alliance plan by synthesizing the knowledge gained from the previous courses (5 Marks) |
Explain the importance of getting into a strategic alliance for the chosen company with valid reasoning (2 Marks).
Offer valid suggestions for the growth of the chosen company from both financial and market growth viewpoints for deriving sustained competitive advantage (3 Marks). |
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CLO5- make ethical decisions to address highly complex environment, consumer protection and markets (5 Marks ) |
Submit a final portfolio report in which the evidences of individual contributions, ethical decisions, and strategic audit findings of the overall capstone report are clearly highlighted (3 Marks).
Present evidences of the relevant documents of the portfolio report in separate annexures (2 Marks). |