Business & Finance - Marketing PowerPoint Presentation Project – Need Help Following All Assignment Instructions
Capstone Digital Marketing Project
Summer 2026
Slide 1: Title Slide
Project Title
Your Name(s)
Date
Institution/Organization
Slide 2: Executive Summary
One-slide snapshot of the entire project: problem, strategy, solution, and expected outcome.
Slide 3: Problem Statement / Client Brief
Who is the client or target business?
What challenge or opportunity are you addressing?
Objectives: Awareness, Leads, Sales, Engagement, etc.
Slide 4: Goals & KPIs
SMART Marketing Goals (Specific, Measurable, Achievable, Relevant, Time-bound)
Key Performance Indicators: CTR, CPA, ROI, Conversion Rate, etc.
Slide 5: Target Audience Analysis
Buyer Persona(s)
Demographics, psychographics, behavior
Pain points and motivations
Slide 6: Digital Audit (Current State)
Website analysis (SEO, UX, performance)
Social media audit
Competitor comparison
Slide 7: Digital Marketing Strategy
Overview of the strategy: Channels + Tactics
Paid, Owned, and Earned media
Funnel stages targeted (Awareness → Conversion)
Slide 8: Channel Plan
Break down per channel (e.g.):
Search (SEO & PPC)
Social Media
Email Marketing
Content Marketing
Influencer/Referral
Include:
Target metrics
Tools used
Ad types or content ideas
Slide 9: Sample Creative & Messaging
Sample ad creatives, posts, landing page, or email copy
Tone of voice and branding alignment
Slide 10: Budget & Media Plan
Total spend breakdown by channel
CPM/CPC estimates
Expected reach, impressions, clicks
Slide 11: Analytics & Measurement Plan
Tools used (Google Analytics, Meta Ads Manager, HubSpot, etc.)
Metrics tracked
A/B testing ideas
Slide 12: Campaign Timeline
Gantt chart or timeline view
Phases: Research, Setup, Execution, Optimization
Slide 13: Expected Outcomes & ROI
Forecast results: reach, conversions, revenue,
ROI
Benchmark comparison
Slide 14: Learnings & Recommendations
Key takeaways
What would you optimize further?
Strategic recommendations for next steps
Slide 15: Thank You / Q&A
Contact info
Invite questions