Marketing Project
Camelbeach (outdoor waterpark) does well on the weekends but has an opportunity to increase sales in non-peak times. Develop a sales and marketing plan that brings in new patrons/groups during the week.
· The business objective/goal statements you’re wanting to achieve with your plan (eg: increase ticket sales by 100 people per day)
· Clearly state the target audience(s) with as much detail as possible. (eg: where do they live, how much do they make, how old are they, do they have kids)
· Analysis of the property (SWOT) and current marketing activities you can find
· Identify and analyze the area - competitors and other activities (eg: casinos (both enables you to see what competitors are doing as you may want to recommend those ideas AND other activities could help you with ideas on bundling packages)
· Recommend the marketing strategies and tactics to address the situation you discover in your analysis to appeal to the target. Please be specific in your recommendations. For example, don’t recommend: ‘use a blogger’ state the specific blogger you’re recommending
· Provide rationale for your recommendations