Business Report - Delaying Entry into Russia Market

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Contents Executive Summary 1 Contents 2 Head 1 2 Head 1 2

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Racing bikes

Exercise

Competition

Mountain bikes

Recreation

Enjoyment

Touring bikes

Relaxation

Recreation

Utility bikes

Practicality

Environment

Excitement

Excitement

Social

Value

Current Racing Mountain Touring Utility 0.11 0.33 0.31 0.25 Future Racing Mountain Touring Utility 0.03 0.09 0.41 0.47

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