Part 2- Need PPT work.

Strategic Global Business Management

Course: Business Research

Course Code: BUS8375

Name of Professor: Robert Pal

Team No: 2

Team Members

Mercy Fawole

Modinat Agbeni

Chisom Ike

Introduction:

Nestlé, a global food, and beverage powerhouse is committed to the

transformative power of nourishing, delightful food that respects and preserves

resources for future generations. With expertise in nutrition, health, and wellness,

Nestlé contributes to happier and healthier lives for people and pets. Nido Milk, a

trusted brand under Nestlé, stands out for its diverse product range catering to

various age groups, providing a nutritional foundation for growth and

development.

This study aims to explore how Nido Milk can enhance its brand by leveraging

better materials, ingredients, and packaging, aligning with global sustainability

goals. The research investigates Nido Milk’s focus on responsible consumption and

production, examining its packaging strategies and addressing consumer

demands.

Relevance of the product

The significance of Nido Milk and its packaging solutions in advancing Sustainable

Development Goal 12 is evident through a five-pillar packaging strategy. This

strategy emphasizes reducing plastic usage, scaling reusable systems, designing

eco-friendly materials, supporting recycling infrastructure, and fostering

behavioral change. Nido Milk's commitment includes recyclable and reusable

packaging, the use of recycled and renewable materials, and a substantial

reduction in total packaging weight. Nestlé's contributions extend to employee

training and global educational campaigns and the four pillars of the sustainability

approach are Environment, Human rights, and Animal fare. Initiatives like the

ALDO refillable dispenser and trials of reusable packaging further position Nido

Milk as a sustainable product aligned with SDG 12, working towards a future with

minimal waste (Nestle, 2013).

Research Nestlé’s efforts address food insecurity, delivering77 130 billion servings

of affordable, fortified products in 2022. Their commitment to transparency, as

the first to disclose nutritional values using the Health Star Rating system for the

entire global portfolio, showcases accountability. Active participation in global

sustainability efforts, advocating for initiatives like the UN Treaty on Plastic

Pollution and COP conferences, coupled with top-ranking advocacy recognition,

solidifies Nestlé’s commitment to responsible practices among food and beverage

companies (Bulck, 2022).

MANAGEMENT PROBLEM OF NIDO

It has been discovered that the patronage for Nido Milk has dropped drastically in the past 2 years due to the below reasons.

1. Limited Availability in Mainstream Grocery Stores 2. Nutritional Comparison with Similac Grow & Go 3. Requires Proper Storage

This is problematic to management for several reasons which are decreased sales and revenue to the company, brand reputation or eroding, customer dissatisfaction, and supply chain problems leading to limited availability inefficiencies or breakdowns in distribution channels.

Ensuring every Nido milk carton is up to standard involves closely monitoring

every step of the production process. This means using quality materials to make

the milk, putting an eye to checking every stage of production, and making sure it

tastes great and the same its safe, and has all the ingredients required.

To achieve this, there is a great need to test it a lot, ensure that every team

member is doing their job right, and fix any problems quickly enough so that

people will keep liking it.

Packaging Efficiency: Making sure Nido milk is packaged properly and gets to

shops without any problems. This entails using the right materials, managing the

amount of milk produced, and working out how to recycle the packaging.

Quality Control: Ensuring every carton of Nido milk tastes great, is safe to drink,

and has all the right nutrients. This means checking the milk and packaging during

production, making sure the machines are working well, and fixing any issues

immediately to keep customers satisfied.

Increase Production and Distribution: Put more effort into increasing production

capacity to meet demand and ensure a steady supply of Nido in stores. Improve

distribution channels to reach more stores and ensure consistent availability.

Nutritional Content Improvement: Review and adjust the formulation of Nido to

ensure it meets nutritional standards and consumer expectations. This may

involve fortifying the milk with additional vitamins and minerals to address any

deficits.

Improve Communication and Education: Teach retailers and consumers about the

nutritional benefits of Nido and the importance of proper storage. Providing clear

labeling and instructions for storage to minimize quality degradation.

Research Objectives

The Research Objective is to explore the subtleties of customer behavior and

preferences related to Nestle's Nido Milk. The numerous elements affecting

consumers' choices to buy Nido Milk over other milk substitutes, like fresh milk or

rival powdered milk products, is one of the main areas of inquiry that we

investigate. We aim to gain knowledge of the distinct value proposition of Nido

Milk in the perspective of consumers by analyzing several characteristics such as

price sensitivity, convenience, perceived nutritional advantages, and brand loyalty.

This study also attempts to evaluate consumer satisfaction levels with Nido Milk

by investigating their experiences with the product, including preferences for

taste, convenience of preparation, and general contentment with the quality of

the product. Determining opportunities for development and preserving brand

loyalty requires an understanding of consumer happiness.

In addition, our objective is to investigate how customers view the nutritional

advantages that Nido Milk provides in comparison to alternative milk. This

involves looking at how consumers perceive and comprehend the nutrient

enrichment of Nido Milk, including its vitamin and mineral content, and how these

views affect their choices when making purchases. To examine the consumer

demand and evaluate the target statistics, marketing avenues, and branding

methods used by Nestlé to promote Nido Milk to expand their product

improvement.

Research Questions

 How do customers perceive and understand the enrichment of Nido Milk

compared to Alternative Milk?

 In what ways does convenience influence consumers' preferences for Nido

Milk, particularly in terms of preparation and consumption?

 What are the opportunities for development in enhancing consumer

happiness and preserving brand loyalty for Nido Milk?

 Why do consumers perceive nutritional differences between Nido Milk and

Similac Grow & Go and how can these perceived nutritional advantages

influence consumer choices?

 What improvements can be made to better communicate the nutritional

benefits of Nido Milk and proper storage practices?

References Bulck, P. (2022). Creating Shared Value and Sustainability Report. Vevey, Switzerland: Nestle media .

creating-shared-value-sustainability-report-2022-en.pdf (nestle.com)

Nestle. (2013). The Nestle Policy on Environmental Sustainability. Vevey, Switzerland: Corporate Identity

& Design.

Our sustainable packaging strategy | Nestlé Global (nestle.com)