Business Plan

BUSINESS PLAN (i)

BUSINESS PLAN 1

Business Plan XxXXXXXXXXX MGT699 XXXXXXXXXXX 18 August 2020 KOUTURE TRAVEL & DESIGNS P.O BOX 0100-089000

Table of Contents

1.0 Abstract 2

2.0 Company Description/History/Background

3.0 Mission Statement

4.0 Goals and Objectives

5.0 Stakeholder Analysis

6.0 Industry Analysis

7.0 Competitor Analysis

8.0 Marketing Strategy

9.0 Organizational Success Strategies

10.0 Financials Plan

11.0 Final Remarks

12.0 Appendix

References

Company Description

Kouture Travels and Designs is a company which will be dealing with the latest fashion wears for male, female, adult, and children. It is located in middle Georgia, mostly selling t-shirts to our customers. Our goal is to provide quality services to our customers. This will be achieved by since our employees are fully committed to serving customers freely, by allowing free interaction with them. We will allow our customers to bargain for the prices will not be fixed. We believe our customers are our bosses, so we will do anything for their satisfaction.

We will try to be unique in such a way that we will offer recognizable discounts to every purchase made using a certain criterion, that is, if you buy five t-shirts, you win an extra t-shirt and a chance to appear in our magazine. We will still supply customers with cards, so whenever you buy in our company and present the card, you will get points which you can use later to purchase without cash. Our company hall will consist of the Manager, cashier, and customer attendants. Customers will be allowed to go in crosscheck all the products available, choose what fits him/her well according to customer's choice, and later purchase after necessary bargaining. We will also launch an online app where customers can purchase items online, and they are delivered.

Our mission: To transform and serve the society willingly by quality assurance to improve their social life and standard of living by offering quality products and services.

References

Sahlman, W. A. (1997). How to write a great business plan. Harvard business review, 75(4), 98-109.