BUSINESS PLAN FRAMEWORK

A

Business Plan

For 

Company

Date:

Table of Contents:

Executive Summary: Page   1

Description of Business: Page   2

Type of Business Page   2

Nature of the Industry: Page   3

Ownership: Page   3

Legal Structure: Page   4

Board of Directors/Advisory Board: Page   4

Location: Page   5

Start-Up Plan: Page   5

Product Offering: Page   6

Mission Statement: Page   7

Vision Statement: Page   7

Capital Investment: Page   8

Source of Capital: Page   8

(Company) SWOT Analysis: Page   9            

Operational Plan:

Organizational Structure: Page  10

Organizational Culture: Page  10

Internal Management: Page  11

Compensation Structure: Page  11

Operating Budget: Page  12

Internal Communication: Page  13

Intellectual Capital Acquisition & Development: Page  14

Supplier Relationship Management:             Page  14

Market Analysis  Page   15

Macro-environment: Page   16

Economic Environment: Page   17

Market Needs:  Page   18

Market Trends  Page   18

Market Growth:  Page   19

Industry Analysis:  Page   19

Competition:  Page   20

Marketing Strategy: Page   21

Marketing Objectives: Page   21

Target Audience Profile: Page   22

Target Audience Acquisition & Retention Strategy: Page   23

Customer Relationship Management (CRM): Page   24

Positioning Strategy: Page   25

Value Proposition: Page   25

Branding Strategy: Page   26

Marketing Mix:

Product Features & Benefits: Page   27

Pricing Method & Strategy: Page   28

Distribution Methods:  Page   29

Advertising &Promotional Strategy: Page   30

Promotional Budget:

Financial Plan (Pro-forma): Page   31

Income Statement:  Page   32

Balance Sheet: Page   32

Profitability: Page   33

Break –Even analysis:  Page   33

Cash-Flow Management: Page   34

Sales Forecast: Page   35

Control:     Page   36:

Keys to success: Page   36:

Market Research: Page   37:

Contingency Plan: Page   38:

References: Page   39: