Integrative project analysis - Business Plan

Section

I

Executive Summary

II

Current Strategy

Vision Statement

Mission Statement

Value Proposition Statement

Company Description & Business model description

III

Industry Analysis and Trends (Incl. Five Forces, PESTEL, Strategic Mapping, Benchmarking, Driving Forces, etc.)

IV

Business Goals/Objectives [SMART goals and Balanced Score Card Approaches]

V

The Competition

VI

Marketing Plans and Strategies (Marketing Mix)

VII

Target Market [Profile(s) and Description(s)]

VIII

Strategic Position and Risk Assessment (incl. SWOT analysis; description of business risk and plan for reducing these risks)

IX

Recommendations for a Better Strategy; Keys to Success

X

Operations Plan

XI

Technology Plan

XII

Management and Organization

XIII

Community Involvement and Social Responsibility

XIV

Development, Milestones and Contingency/Exit Plan

XV

The Financials

· Financial Objectives

· Sales and Expense Forecast

· Break-even Analysis

· Financial Control

· Financial Statements and Ratio Analysis

· Income Statement: Annual

· Income Statement: Three-Year Projection

· Cash-Flow Projection: Monthly

· Cash Flow: One-Year Projection

· Balance Sheet: Annual

· Balance Sheet: One-Year Projection

· List and Sources of Funds

· Assumptions Sheet