Entrepreneurship & new venture creation
ENTREPRENEURSHIP & NVC
VALUE PROPOSITION AND
BUSINESS MODEL
Clara Lasala
• Draft Idea – Challenge – Job to be done . Metrics (Success for the business, Success for the customer) . Scope
• Research Plan (Customer, Competitors, Distribution channel…)
– Test idea – (customer)
• Output of our Research – FACTS & INSIGHTS – OPPORTUNITY (LEARNINGS)
• Generate IDEAS.
– Choose the best ideas - Evaluation criterias for your ideas.
• ECO-FRIENDLY
• FEASIBILITY – available technology & reasonable resurces
• Concept – combination of good ideas – Describe the product/service – Price + IMAGE
• Value proposition – Offer (Concept) + cover the needs of the customer + Competitive advantage
• Target description – CORE TARGET – Secondary target
• Business Model
Steps – ENTREPRENEURSHIP PROJECT
Steps before starting a business
Process
Focus - Challange (Field of interest)
Focus - Challange (Field of interest)
Research
Market, Competitors, Target usage and habits
Research
Market, Competitors, Target usage and habits
Value Proposition
Value Proposition
Target Target
Business Model
Business Model
Ideation Ideation
1st draft Idea Find a NEED Concept Solution Plan
Good ideas
Evaluation
Marketing and Sales Plan
Marketing and Sales Plan
Finance Finance
• List of ideas
• DEFINE the EVALUATION CRITERIA
– Biggest Target audience (0-10)
– Lowest investment (less than 1.000.000 euros) (0-10)
– Feasables (0-10)
– Eco-Friendly (0-10)
Evaluation process of our ideas
• IMAGE
• Description – Value Proposition
–Different elements (combination of ideas)
Concept – Business Opportunity
Efficient Shopping Experience –
Concept
Menu Menu Shopping
List Shopping
List Order Order
You will safe time and money buying the things you need for your recipies
Value Proposition
Your Client will safe time and money buying the things they need for the recipies and this will convert into orders and loyalty
Value Proposition – for supermarkets
VALUE PROPOSITION & TARGET
• 'why' a potential customer could be interested in using your service/product?
• why your service or product offers more value than other offerings from the market
Value Proposition
• Position your business to stand out
• Try to find a Sweet Spot
Sweet spot = A real differentiation
• What NEED do the potential customers have that is still not being met?
• Competitors can’t replicate this positioning
Value proposition of your ENTREPRENEUR
PROJECT – differentiation
• PRODUCT OFFER
• INCREASE THE POSITIVE EXPERIENCE
• AVOID DISAPOINTMENTS
PROPOSITION TARGET NEEDS
• I NEED
• GAINS – Things that I LIKE / ENJOY when doing the JOB
• PAINS – Things that I DON’T LIKE when trying to get the JOB DONE
NEEDS BUSINESS OPPORTUNITY
ENTREPRENEURSHIP PROJECT –
English method
Better job
Travel
Certificate
Recognition
Understand people
No Time
Expensive
Not Progress
Don’t remember
40-50
Flexibility
Visual
More leveles
Business Eng
Exam Prep
More experimental
Exchange project
NEEDS BUSINESS OPPORTUNITY
Match!
OPPORTUNITIES
FACTS
INSIGHTS
VALUE
PROPOSITION
Show the BENEFITS for the customer
Value proposition
• SLACK: Be More Productive at Work with Less Effort.
Example of value propositions
COMPETITIVE ADVANTATGE
• A competitive advantage is what makes an entity's goods or services superior to all of a customer's other choices
Competitive advantage
• Differentiation - products or services are differentiated from competitors
• Specialization – Focus in a narrow target market segment.
• Cost Leadership – lowest price (cost producer)
Examples of Competitive advantatge
• Speed
• Size
• Price
• Easy to use
• Customization
• …
List of the most important attributes of your
product/service
0 10 20 30 40 50 60 70 80 90
100
YOUR PRODUCT
Product A
DIFFERENTIATION - Value analysis
Mary
• 45 years old + 2 kids
• Working
• Hobbies: reading & Travelling
• Uses regularly : Netflix & Facebook
Insights
– “ I hate to spend too much time on my shopping”
– “ I hate to thow food away”
– “ I hate to buy things last minute because I can t prepare a recipies”
– “ I love to use apps that make my life easiers” That helps me save time”
The Target of my target –
Persona – SHOPPING LIST
Mary
• 45 years old + 2 kids
• Working
• Hobbies: reading & Travelling
• Uses regularly : Netflix & Facebook
Insights
– “ I hate to spend too much time on my shopping”
– “ I hate to thow food away”
– “ I hate to buy things last minute because I can t prepare a recipies”
– “ I love to use apps that make my life easiers” That helps me save time”
My Target – The supermarkets (b2b business)
The Target of my target –
Persona – SHOPPING LIST
John
• 25 years old
• Needs to pass the CAE (CAMBRIDGE ADVANCED EXAM)
• Hobbies: Football & Travelling
• Objective – Find a better job!
Target – Persona – English method – B2C
BUSINESS MODEL
Strategic tool
• Provides a comprehensive view of the various strategic details required to successfully bring a product to market.
• Outline the fundamental building blocks of a business or individual products.
Business Model
• A business model describes how an organization creates, delivers, and captures value, in economic, social, cultural or other contexts.
• The process of business model construction and modification is also called business model innovation and forms a part of business strategy
Business Model
Supermarket software – Shopping List
Software
developper
Nutricionist
provide recipies
B2B – sell Software to Supermarkets
B2B – sell Recipies & Menues
B2C – sell Recipies & Menues
Link to different supermarkets
Recipies
Experts in Software
Sales person
Supermarket
Client will
safe time &
money
buying recipies
–
will convert into
orders
and loyalty
B2B – Linkedin - Email
Sell it through
a third party –
other countries
My own
Sales team – My country
B2B - Supermarkets
Marketing
B2C – Household
responsible
Software expert
Sales person - Country
Website
Salaries & Marketing
B2B – installing system in a Supermarket website
B2B – from my website - Supermarket website
B2C business – Nutricionist advice & recipies –
100 euros per 1 session of advice & Diet
B2C & B2B English Method
Software
developper
Online courses
F2F private lessons BCN
Teachers - available
Course developpers
Website - Hosting
We offer a
VISUAL
English
course
adaptable to
your
needs (level,
time )
with full
flexibility with
Native
Teahers
B2B Companies
- Group levels
- Private
B2C People
- Group
- Private
Companies
- Linkedin + email
People
- Instagram + email
Online –
Platform - website
F2F – Library Bcn
F2F in Company
Develop the courses
Develop Platform
Teachers
Sales person
9 month Visual courses – In Company
9 month Visual courses – for people
Sell my VISUAL English to Schools
Videos and VISUAL BOOKS
Step 1 - RESTAURANT – System
Step 2 – Franchise RESTAURANT – System
• Different Business Models x target – B2B
• Supermarkets
• Vegetable shops
– B2C
• Different Business Models per STAGES of the business – 1st Stage – We create a SYSTEM (I do not have to be there
for the business to work)
– 2nd Stage - Franchise
Business Model
• https://www.youtube.com/watch?v=sQnWjIEFPvQ&t=66s
Laura Lips English