Unit 6 Case Study
Business Capstone
Case Study #3
TXTBOOKRENTAL: Netflix or Blockbuster?
Case Study Location:
http://ezproxy.sckans.edu/login?url=http://search.proquest.com/docview/1647822399?accountid=13979
Trendowski, J., & Sherman, P. (2014). TXTBOOKRENTAL:NETFLIX OR BLOCKBUSTER? Journal of the International Academy for Case Studies, 20(3), 17-23.
Outcomes Addressed: 1, 2, 4, 5
1. What are five key challenges faced by Alex in his startup of TXTBOOKRENTAL and how did he overcome each of those challenges? Please explain in detail each situation. (Critical Thinking)
1. How did Alex manage his cash flow and credit crises during his startup and how did that impact the success of his company? (Critical Thinking)
1. Did Alex reshape the text book industry? If so, how did he impact the environment and what challenges did he face as the industry evolved? (Leadership)
1. During the time of TXTBOOKRENTAL start-up, new products were introduced changing the industry. Alex’s options are; stay and compete, change his model or get out all together. Compare and contrast all of his options, make a recommendation and support the decision with sufficient reasoning. (Career Preparation, Critical Thinking)