business
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Business Model Canvas
The Business Model Canvas is a powerful tool to quickly map, communicate, and innovate how a business creates and delivers value to its customers. For more information, students can watch this 2 minute video clip: https://vimeo.com/78350794
Step 1: Using all available resources, complete the one-page Business Model Canvas for ULTA Beauty (NASDAQ: ULTA) as it operates today. The Business Model Canvas can be found on page one of the attached template. This portion of the assignment should not exceed one page. Descriptions and questions prompts for each element of the model are include on pages two and three.
Step 2: Ulta Beauty recently laid off corporate and field management employees due to changing market dynamics brought on by the pandemic. In a memo to Ulta Beauty leadership, evaluate Ulta Beauty’s financial position using relevant indicators and advise how elements of the Business Model Canvas should change to help Ulta Beauty recover its market position while staying true to the company mission. Properly cite external sources used to support your Business Model Canvas and narrative. Your response to Step 2 should be no more than two pages in length, in a 12 pt-Times New Roman font with 1” margins.
Step 3: Upload one MS Word document including your Business Model Canvas and memo by March 31.
See attached articles
How Ulta grew f rom the suburbs into a top national retailer, Daily Herald 2017 -
https://web.archive.org/web/20180331034757/https://dhbusinessled ger.com/article/20170205/business/1
Forbes Profile: https://www.forbes.com/companies/ulta-beauty/?sh=eb817ce45a37
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