Discover Marketing Management for Amazon Prime Video
BUSI 520
Module 2: Week 2—Discover Marketing Management (Chapters 1-3)
Q1. Provide a description of the product/service and a brief history of the firm.
Q2. Explain your current or possible global marketing efforts. (Ch. 3)
Q3. Explain the organization’s mission. Provide its mission statement or create one if necessary. (Ch 3)
Q4. Explain your competitive strategy. (Ch.3)
Q5. Conduct a SWOT (strengths, weaknesses, opportunities, threats) analysis for the organization. (Ch.3)