Week 3 Classmates Discussion Response 2
BUS625: Data & Decision Analytics Week 3 Response 1
Guided Response: Your initial response should be a minimum of 300 words in length. Review and respond to two of your peers’ sample selections. Propose an alternative sample choice with justification, special circumstances, or issues that may need attention in your peer’s sample. Note that this discussion is reinforcing the fact that you can get many different samples from the same population.
Below there are one of my classmate’s discussion that needs I need to response to their names are Linga Reddy Boddam
Linga Reddy Boddam
Hello Everyone,
I picked my current working company T-Mobile. As America’s Un-carrier (UC), T-Mobile US, Inc (TMO). is redefining the way consumers and businesses buy wireless services through leading product and service innovation. T-Mobile nationwide 5G and 4G LTE network delivers outstanding wireless experiences to 86 million customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and Metro by T-Mobile.
I selected TMO one of UC product called DIGITS for classroom case study.
TMO UN-Carrier products theme to eliminate the customer pain points. In 21st century most people connected 24X7 with mobile phones. The problem customer facing to connect even more with wearable like Hand watches, Fitbit, etc., when they are walking, within home, office, etc. To solve this problem TMO invented the product DIGITS and patented. Using DIGITS product customer can utilize the existing mobile and connect to Wearables wherever customer. Customer do not have to maintain different number and can leverage DIGITS technology with minimal cost to stay connected without carrying handset mobile using existing mobile number. For wearables, the Data service Paired DIGITS plan will pair primary customer phone number with a wearable with unlimited data (512 Kbps). Customer will get all calls and text on both devices and when customer call text from customer wearable, it will show as coming from customer primary mobile number, and not some random number friends won’t recognize. DIGITS product has lot many other rich expandable functionality to configure multiple phone number in one Handset, Laptop, Tablet, etc.
TMO identified potential customer paint points, based on the customer future needs by prospect study on customers (Sharpe, De Veaux, & Velleman, 2019, p.254). However, wanted to learn from sample survey, on the customer needs and wants on DIGITS product usage. I preferred sample survey because for this product additional feature to the existing and new customers. To reduce the cost whole population survey and planned examine a sample selected population (Sharpe, De Veaux, & Velleman, 2019, p.256).
The elements consider for the sample population,
· The type customers more often use text message , video, photo browsing, etc.
· The customer most busy with all the time with phone talk
· For a given day (24X7) customer mobile phone holding time
· Customer is affordable to pay for additional feature per month
· Customer can invest on wearable product
Above all elements data can get big data in-house or outside for the analytics.
The key importance of the survey any sample survey is to determine balance between how well the survey can measure the population (Sharpe, De Veaux, & Velleman, 2019, p.258).The sample size depends above five subjective elements, I will start with elements 4 and 5, how many customers are good creditworthiness to buy new wearables per line. Example assumption good credit customer 50% whole 86 million lines of TMO customers. So, I will apply filters 1, 2, 3 elements on 43 million customers to arrive predictions.
Reference
Sharpe, N. D., De Veaux, R. D., & Velleman, P. F. (2019). Business statistics (4th ed.). Retrieved from https://www.redshelf.com (Links to an external site.)
T-Mobile US.2019. About us. Retrieved from https://www.t-mobile.com/about-us (Links to an external site.)