business launch

Adventure Works Marketing Plan

3

BUSINESS Launch Plan I. REPORT

Student Name Email: [Email Here] Business: [Business or Website Here]

BUS599_Business Launch Plan

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Contents Business Background 2 Business Concept 3 Target Market Info. 4

Business Background

Business Summary Your Business Name (simply identify two possible choices for your business name here): Choice 1: Choice 2: Market Size (conduct research on your industry and the total yearly sales): Market Potential for Your Business (what percentage of the market are you targeting): Main Competitors: 1) 2) 3)
USP (Unique Selling Proposition) Remember that your USP is what sets you apart from your competitors, and why customers would buy from you vs. them. It’s very important for properly positioning your brand: Describe the Business Concept/Idea: What will the product/service be used for? Where are similar concepts used and sold?

Business Concept

TARGET MARKET INFO.

What places do my prospects go for recreation?

Where do my prospects do their shopping?

Demographic Information of your ideal customer (age, gender, etc):

Target Audience Needs/Goals/Motivations:

What are they looking for in a product or service?

What can you offer them?

Note: If you would like to tailor this assignment to better match your current business goals and position, please contact your professor to discuss.

Title Page 4

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