project

TenType Analysis

Student Name: ___________________________________
		Ten Type Categories
		Profit Model	Network	Structure	Process	Product Performance	Product System	Service	Channel	Brand	Customer Engagement
Successful Initiatives
(Product, Product Line, or Major Service Offering)
Offering #1 (please check ✔ or highlight all the categories that apply)
Offering #2 (please check ✔ or highlight all the categories that apply)
Unsuccessful Initiatives
(Product, Product Line, or Major Service Offering)
Offering #1 (please check ✔ or highlight all the categories that apply)
Offering #2 (please check ✔ or highlight all the categories that apply)

&"Calibri,Regular"&K000000BUS 5488 “Keeley Ten Type Company Offering Analysis” Assignment

&"Helvetica,Regular"&8&K000000(Adapted from Keeley et al. “Internal Ten Type Analysis”, p. 103).