Complete a Case Study Analysis and Application

Student Name:

BUS 543

Professor:

Date:

BUZZFEED CASE STUDY ANALYSIS AND APPLICATION

1

Introduction

(Suggested length: 1-2 paragraphs)

1) Provide a brief summary of this case study. You can also include

information from the BuzzFeed website and other sources to supplement

this case with more recent information.

Analysis/Application

This is the body, or heart, of your analysis. In this section answer the following

questions:

Buzz Feed Style List

1) Think of a BuzzFeed style list that is related to your business (past,

current or future) which would attract a lot of attention. What headline

would you choose? Why? On what social media platforms would it be

shared most often?

Are Lists Still Relevant?

2) Are people tired of this type of content (BuzzFeed style lists)?

Competitive Advantage for BuzzFeed

3) Does BuzzFeed still maintain a competitive advantage? Why or why

not?

Shareable Content

4) BuzzFeed has been a leader when it comes to shareable content.

Melissa Rosenthal states "You can trick people into clicking, but you

can't trick them into sharing." What does she mean? How can you get

your clients to share your content?

Getting Your Ideas to Spread on Social

5) How do you think ideas spread on social? What steps can you take to

produce media content that is viral, contagious, and highly shareable?

Conclusion

In this section, provide a brief conclusion of your thoughts and key takeaways from this

Case Study that you can apply to your business.

2

References – (list your references alphabetically below)

Batchelder, A. (2010, July 6). Students brains are being digitally rewired [Web log post].

Retrieved from http://literacyispriceless.wordpress.com (sample reference)

Mawson, C. O. S. (Ed.). (n.d.). Roget's international thesaurus of English words and phrases.

Retrieved from http://www.bartleby.com/br/110.html (sample reference)