Capstone Week 6

Process implementation

Marvin Ross

Excelsior

24 Sep 2017

Analyzing the marketing mix is not complicated when compared to implementing the process. Marketing strategy demands a decisive and pragmatic marketing plan aligned with core business growth approaches. Implementation necessitates a broad perspective which incorporates potential components that would give Apple an edge its competitors. During the implementation process, we would compare the different theories of marketing and weigh them to come up with the theory that is more beneficial to Apple. We must also compare marketing positioning and differentiation strategies to ensure that all the components involved in marketing Apple’s products are incorporated. Therefore, we will evaluate the Go –To Market strategy, new product launch strategy, channel conflict management, return on marketing management and comparison of strategic marketing service providers to know which strategy to integrate (Kotler & Keller, 2016).

My integration timeline will be determined by the four concepts. They include the strategies that make up the 4Ps, product, place, price, and promotion. After evaluation and examination on how to implement the different Ps in the marketing mix. We will be able to create a timeline of the implementation process. Prelimaniry projections reveal that it will take two weeks for every P implementation, therefore, a total of 8 weeks will used to implement the process. Moreover, two weeks will be used to evaluate the best strategy of marketing positioning and differentiation (Kotler & Keller, 2016).

This process will be beneficial to Apple since the implementation process will ensure that all componets of Apple’s marketing plan are addressed. This will provide a platform where all benefits and drawbacks are critically evaluated. Again, the approaches will provide a competitive edge to the organization against other competitors. This will be achieved by critically examining the strategies that will be integrated into the marketing mix. These strategies will be used to ensure that the uncertainties of venturing into new markets are considered and ratified. Better still, the process implementation will create job opportunities as Apple conducts promotions in conjunction with the new process plan. Additionally, all the processes in this approach will help Apple to better guage consumer behavior. This will enable the organization to make and market products that are consumer friendly (Kerin & Hartley, 2018).

The chosen management theory will exclusively aid our goals and objectives given the fact that the Ps represent the different concepts used to develpe the marketing mix. In other words, the P that represents the product form the goals and objectives of ensuring the customers’ expectations (quality and functionality) are met. In the context of place, the goal of ensuring that products are where the customer would likely buy them, in this case Apple products have to be in stock and at retail stores for the convenience of the customer. To fulfill the pricing strategy product pricing must reflect the real value of the product, however pricing must also reflect the value to the customer. The goal of promotion is met by ensuring that there is communication with the customers, the objective is to ensure consumers know why they need Apple products and why they are willing to pay a premium price for Apple products. Promotion ensures that there is an amicable flow of information from the customer to the company and company to the customer (Blythe, 2006).

References

Blythe, J. (2006). Marketing. London: SAGE Publications.

Kerin, R. A., & Hartley, S. W. (2018). Marketing: The core.

Kotler, P., & Keller, K. L. (2016). Marketing management.