Apply: Signature Assignment: Contingency Plan and Executive Presentation

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BUS/475 v11 Jorge Garcia

University of Phoenix

BUS475

December 2, 2020

Degree of Alignment: Advanced Organizer BUS/475 v11

Page 2 of 5

Degree of Alignment: Advanced Organizer Review the companies listed in the case studies portion of the textbook. Choose 1 of the companies to use for all weekly assessments. Complete the chart below with information provided in the textbook and other resources. Provide your analysis below the chart.

Organization Selected Organization: Netflix

Describe the organization in the following chart. Each description should be 75-100 words.

Element Description

Mission The mission is to entertain the world. This mission statement is based on the

nature of the company in providing on demand movie streaming services.

Netflix’s corporate mission statement show the entertainment business nature of

the company.

Core strategy is to grow our streaming membership service.

This core strategy refers to Netflix’s genetic strategy for competitive advantage

and intensive growth strategies.

Juan Salazar

Netflix Inc.'s corporate mission is “To entertain the world.” ... Similar to the corporate vision statement, this corporate mission emphasizes operations in the entertainment industry, as the business thrives in addressing consumers' expectations and preferences about the media they access.

Degree of Alignment: Advanced Organizer BUS/475 v11

Page 3 of 5 Element Description

Vision Netflix vision is to continue being one of the leading firms of the internet

entertainment business.

It highlights the company’s strategies goal of being at the top of every level of

competition.

It hopes to continue leading by offering an excellent entertainment experience for

every household.

Values The values at Netflix are as follow: Judgement, communication, innovation,

courage, passion, integrity.

At Netflix employees who follow these values are the ones, who are most likely to

be promoted (“What Makes Netflix's Company Culture so Effective? -

Peakon”)

Together with the desire from every employee to make a difference while doing

the right things, Netflix believes that the company can have the impact it aims for

in the sector.

Structure Netflix organizational structure is hierarchy but with modifications that account for

business flexibility and responsiveness to global market changes.

Functional groups for online and non-online operations.

Geographical divisions for managing regional markets.

Divisions for various product types and operation types.

Juan Salazar

Judgment Communication Curiosity Courage Passion Selflessness Innovation Inclusion Integrity Impact

Juan Salazar

Netflix referred to its brand promise as a "quest": "We promise our customers stellar service, our suppliers a valuable partner, our investors the prospects of sustained profitable growth, and our employees the allure of huge impact."

Degree of Alignment: Advanced Organizer BUS/475 v11

Page 4 of 5 Element Description

It is based on the business need to make very quick decisions to respond to

changes in online entertainment.

Netflix has a U-form structure that involves a hierarchy for maintaining executive

control and direction throughout the organization. (“Netflix Inc.’s Organizational ...

- Rancord Society”)

Culture “Netflix has opted for a unique organizational culture and talent approach.”

(“Organizational culture and talent: Netflix's keys to success”)

A culture of success, real virtues a company’s value must not sound good but be

true.

They want to pay the best salary.

Freedom with responsibility, look for employees who know how to handle

themselves honestly and loyal.

Analysis Netflix is a company that has taken entertainment to another level with its interactive, up to date,

and user-friendly application. There is so much diversity characterizing its services which have made it the

sought after and most wanted streaming provider not just here in the U.S (United States). but all over there

world Netflix continues to grow. Looking at the quality and customer satisfaction, good would be an

understatement for what Netflix has carried out since they first started up. Netflix Mission statement

emphasizes the outcomes the company can treat all its stakeholders, including its customers as well. Netflix

Juan Salazar

Netflix's core strategy is to grow their streaming subscription business domestically and globally. They are continuously improving the customer experience with a focus on expanding streaming content, enhancing user interface and extending streaming service to even more internet-connected devices, while staying within the parameters of our consolidated net income and operating segment contribution profit targets.

Degree of Alignment: Advanced Organizer BUS/475 v11

Page 5 of 5 is also a company that holds its core values as imperative components to the overall growth of its streaming

model. Netflix continues to support its top reputation in line with what its mission and vision statements

envision and will continue to grow as the company grows.

Netflix culture is based on a core philosophy that prioritizes people. (“Netflix Inc.’s Organizational

Culture ... - Rancord Society”) The company addresses the needs of its human resources to ensure that its

online business processes are effective and effectiveness, because everything they do is done online

mainly. Extraordinary candidness is an organizational culture trait that encourages Netflix’s employees to

keep an overall attitude of sincerity and objectiveness. Focus on high effectiveness leads Netflix to

emphasize high productivity and job effectiveness through programs related to the corporate culture.

(“Netflix Inc.’s Organizational Culture ... - Rancord Society”) For instance, the business uses its

organizational culture to show that high productivity is the norm in the steaming workplace, therefore

motivating employees to adopt this attitude in their social interactions in the workplace.

Some things Netflix can do to improve its business model is one reduced rising price, appeal to a

wider base, and support shortages. “Netflix killed Blockbuster in the 2000’s by being the more convenient

and cheaper movie option.” Now with so many other streaming platforms around, ironically Netflix is getting

a taste of their medicine. So, for that reason they have had to raise their prices on their two options they

have and seems like they have been doing this every year now.

Citations Kind, D. (2019, July 15). How Netflix can Improve its Business Model. Retrieved December 03,

2020, from https://www.obsidianreport.com/post/how-netflix-can-improve-its-business- model

Rivera, A. (2019, November 10). Netflix's Mission Statement & Vision Statement: A Strategic Analysis. Retrieved December 03, 2020, from https://www.rancord.org/netflix-corporate- vision-statement-mission-statement-strategic-analysis

Juan Salazar

Organizational values guide your organization’s thinking and actions. You can think of your organizational values in terms of dimensions: prosocial, market, financial, achievement, and artistic.

Juan Salazar

You did an excellent job in the analysis of he degree of alignment between what the organization is currently doing (actions) and their mission, vision, values, structure, and culture

https://www.obsidianreport.com/post/how-netflix-can-improve-its-business-model

Juan Salazar

Leaders must appreciate their role in maintaining or evolving an organization’s culture. A deeply embedded and established culture illustrates how people should behave, which can help employees achieve their goals. This behavioral framework, in turn, ensures higher job satisfaction when an employee feels a leader is helping him or her complete a goal

Organization
Analysis
Citations