Unit 5 Assignment (BUS411)
Due Date: 11:59 pm, Sunday of Unit 5 Points: 100 Overview: Creativity and innovation are two of the key elements needed to successfully start a new business. For this assignment, you will perform a PEST Analysis on a new business that you plan to create and use this analysis to describe how you intend to grow your business in the global environment. Instructions:
• Describe your new business. Do you provide a service or a product?
• Develop a PEST Analysis using the template provided in the assignment description.
• Describe how you will grow your business in the global environment. Did the PEST Analysis help you to make decisions about this plan? Why or why not?
• Explain how the PEST Analysis effects your views of creating a new business.
Requirements:
• For parts 1, 2, and 3, develop one Word document and clearly label each section.
• Use APA formatting (no abstract required).
• Focus on quality of writing and content, as opposed to length.
• For part 2, use the PEST Analysis template. Your PEST Analysis needs to be placed in the appendix of the combined paper.
• Review and follow the grading rubric.
Be sure to read the criteria by which your work will be evaluated before you write and again after you write.
BUS411 – Business Policy Seminar
Unit 5 Assignment: Strategy in the Global Environment
Evaluation Rubric for Strategy in the Global Environment Assignment
CRITERIA Deficient Proficient Exemplary
0-7 points 8-12 points 13-15 points Introduction and Thesis Statement
Unclear or incomplete.
Introduction with a partially developed thesis.
Clear, well- developed, introduction and thesis.
0-20 points 21-26 points 27-30 points Supporting Evidence/Analysis
Lacks specific, credible, and relevant support. Development of position / argument is inadequate or missing.
Adequately supported with a limited spectrum of specific, credible, and relevant evidence. Development of position/argument is thoughtful and persuasive but lacks some detail.
Well-supported with a broad spectrum of specific, credible, and relevant evidence. Position / argument is well- developed, very thoughtful, and persuasive.
0-6 points 7-8 points 9-10 points Clarity and Organization
Lacks organization, logic and clarity. Transitions seldom or never used to connect ideas.
Generally organized, logical and clearly articulated. Transitions often smoothly connect ideas.
Paragraph formation is clear. Fully organized, logical and clearly articulated. Transitions smoothly connect ideas.
0-14 points 15-17 points 18-20 points Professional Communication
Does not demonstrate proficiency in spelling, grammar, punctuation, capitalization, and sentence structure.
Some spelling, grammar, punctuation, capitalization, and/or sentence structure errors.
Polished and demonstrates a high level of proficiency in spelling, grammar, punctuation, capitalization, and sentence structure.
0-7 points 8-12 points 13-15 points Conclusion No conclusion
included. Some attempt at a conclusion, but it is not well written.
Well written and fully developed conclusion.
0-6 points 7-8 points 9-10 points APA Paper has no APA
formatting, or paper has an APA cover, but no references or in text citations. Less than the required number of credible references provided.
Paper lacks one element of APA (cover, references or in text citations), but has at least one credible reference.
Paper has all elements of APA formatting (cover, references and in text citations) with the required number of credible references.